Course Descriptions

The Course Descriptions catalog describes all undergraduate and graduate courses offered by Michigan State University. The searches below only return course versions Fall 2000 and forward. Please refer to the Archived Course Descriptions for additional information.

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Course Descriptions: Search Results

MKT 895  Customer Relationship Management

Semester:
Fall of every year, Spring of every year, Summer of every year
Credits:
Total Credits: 2   Lecture/Recitation/Discussion Hours: 2
Restrictions:
Approval of department.
Description:
Examines the lifetime value of the customer, customer experience lifecycle, and managing customer relationships over time.
Effective Dates:
US22 - Open