Course Descriptions

The Course Descriptions catalog describes all undergraduate and graduate courses offered by Michigan State University. The searches below only return course versions Fall 2000 and forward. Please refer to the Archived Course Descriptions for additional information.

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Course Descriptions: Search Results

MKT 888  Customer Experience Design

Semester:
Fall of every year, Spring of every year, Summer of every year
Credits:
Total Credits: 2   Lecture/Recitation/Discussion Hours: 2
Prerequisite:
MKT 887
Restrictions:
Approval of department.
Description:
Utilizing personas, journey maps, storyboards, and service design tools to create impactful customer experiences in the physical and digital realms.
Effective Dates:
US22 - Open