Prerequisite:
PIM 862 or approval of department
Restrictions:
Open to MBA students in the Eli Broad College of Business and The Eli Broad Graduate School of Management or in the Master of Business Administration in Integrative Management.
Description:
Focuses on creating and implementing effective marketing strategies that drive business results in complex competitive environments. 4Ps: Integrated product, pricing, channel, and communication strategies; Digital marketing execution and performance measurement; Marketing ROI and financial impact analysis; Completion of comprehensive strategic marketing plan.