Restrictions:
Open to MBA students in the Eli Broad College of Business and The Eli Broad Graduate School of Management or in the Master of Business Administration in Integrative Management.
Description:
Develops expertise in identifying and addressing customer needs to create sustainable competitive advantage in today's digital marketplace. Topics covered: Customer journey mapping and segmentation strategies; Data-driven customer insights and market analysis; Value proposition design for diverse industries; Initial development of strategic marketing plan components.