Semester:
Fall of every year, Spring of every year, Summer of every year
Credits:
Variable from 1 to 3
Reenrollment Information:
A student may earn a maximum of 3 credits in all enrollments for this course.
Restrictions:
Open to master's students in the Marketing Research major or approval of department.
Description:
International research from various elements of the marketing research process. Globalization, the research planning process (business problem and research objectives identification), research design. International qualitative/quantitative approaches, analysis, reporting/storytelling, and assessment of various global regions.