Course Descriptions

The Course Descriptions catalog describes all undergraduate and graduate courses offered by Michigan State University. The searches below only return course versions Fall 2000 and forward. Please refer to the Archived Course Descriptions for versions prior to Fall 2000.

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MBA 820 Marketing Management

Semester:

Fall of every year

Credits:

Variable from 1 to 3

Restrictions:

Open to MBA students.

Description:

Leadership principles in marketing strategy development. Fundamental marketing concepts such as strategic marketing analysis, market segmentation, targeting, and competitive positioning. Problem-solving and market planning. Application of concepts to case analysis.

Effective Dates:

US22 - Open

View all versions of MBA 820.