Course Descriptions

The Course Descriptions catalog describes all undergraduate and graduate courses offered by Michigan State University. The searches below only return course versions Fall 2000 and forward. Please refer to the Archived Course Descriptions for additional information.

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MBA 820  Marketing Management

Semester:
Fall of every year
Credits:
Variable from 1 to 3
Restrictions:
Open to MBA students.
Description:
Leadership principles in marketing strategy development. Fundamental marketing concepts such as strategic marketing analysis, market segmentation, targeting, and competitive positioning. Problem-solving and market planning. Application of concepts to case analysis.
Effective Dates:
US22 - Open