Course Descriptions

The Course Descriptions catalog describes all undergraduate and graduate courses offered by Michigan State University. The searches below only return course versions Fall 2000 and forward. Please refer to the Archived Course Descriptions for additional information.

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MKT 811  Brand Insights

Semester:
Fall of every year
Credits:
Total Credits: 1.5   Lecture/Recitation/Discussion Hours: 1.5
Prerequisite:
MBA 820
Restrictions:
Open to MBA students in the Eli Broad College of Business and The Eli Broad Graduate School of Management or approval of department.
Description:
Brand strategy consumer and customer analysis, competitive brand analysis and brand planning.
Semester Alias:
MSC 811
Effective Dates:
SS22 - Open