Course Descriptions

The Course Descriptions catalog describes all undergraduate and graduate courses offered by Michigan State University. The searches below only return course versions Fall 2000 and forward. Please refer to the Archived Course Descriptions for additional information.

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PR 330  Social Media Management

Semester:
Fall of every year, Spring of every year
Credits:
Total Credits: 3   Lecture/Recitation/Discussion Hours: 3
Recommended Background:
Familiarity with public relations, advertising, marketing and/or strategic communication concepts.
Restrictions:
Not open to freshmen.
Description:
Strategies and tactics for social media in public relations and advertising. Identifying appropriate social media and digital platforms; planning and implementing strategic organizational communication programs; measuring success.
Effective Dates:
FS21 - Open