Semester:
Spring of every year, Summer of every year
Credits:
Total Credits: 3 Lecture/Recitation/Discussion Hours: 3
Description:
Process of bringing media to market across multiple delivery platforms including broadcast, cable, satellite, internet and mobile devices. Industry structure of creative and distribution methods, pricing and repurposing of content. Practical and theoretical models of the behavior of media consumers.
Semester:
Spring of every year, Summer of every year
Credits:
Total Credits: 3 Lecture/Recitation/Discussion Hours: 3
Description:
Process of bringing media to market across multiple delivery platforms including broadcast, cable, satellite, internet and mobile devices. Industry structure of creative and distribution methods, pricing and repurposing of content. Practical and theoretical models of the behavior of media consumers.
Semester:
Spring of every year, Summer of every year
Credits:
Total Credits: 3 Lecture/Recitation/Discussion Hours: 3
Description:
Process of bringing media to market across multiple delivery platforms including broadcast, cable, satellite, internet and mobile devices. Industry structure of creative and distribution methods, pricing and repurposing of content. Practical and theoretical models of the behavior of media consumers.
Semester:
Spring of every year, Summer of every year
Credits:
Total Credits: 3 Lecture/Recitation/Discussion Hours: 3
Prerequisite:
(MI 201 or concurrently) or CAS 114 or BUS 190
Description:
Process of bringing media to market across multiple delivery platforms including broadcast, cable, satellite, Internet and mobile devices. Organization of creative industries, distribution methods, pricing and business models. Creation and repurposing of content. Practical and theoretical models of the behavior of media and information consumers.
Semester:
Spring of every year, Summer of every year
Credits:
Total Credits: 3 Lecture/Recitation/Discussion Hours: 3
Prerequisite:
(MI 201 or concurrently) or CAS 114 or ESHP 190
Description:
Process of bringing media to market across multiple delivery platforms including broadcast, cable, satellite, Internet and mobile devices. Organization of creative industries, distribution methods, pricing and business models. Creation and repurposing of content. Practical and theoretical models of the behavior of media and information consumers.