Course Descriptions

The Course Descriptions catalog describes all undergraduate and graduate courses offered by Michigan State University. The searches below only return course versions Fall 2000 and forward. Please refer to the Archived Course Descriptions for versions prior to Fall 2000.

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Course Descriptions: Search Results

TC 301  Bringing Media to Market

Semester:
Spring of every year, Summer of every year
Credits:
Total Credits: 3   Lecture/Recitation/Discussion Hours: 3
Prerequisite:
TC 101
Description:
Process of bringing media to market across multiple delivery platforms including broadcast, cable, satellite, internet and mobile devices. Industry structure of creative and distribution methods, pricing and repurposing of content. Practical and theoretical models of the behavior of media consumers.
Semester Alias:
TC 356, TC 381
Effective Dates:
FALL 2011 - SUMMER 2014


TC 301  Bringing Media to Market

Semester:
Spring of every year, Summer of every year
Credits:
Total Credits: 3   Lecture/Recitation/Discussion Hours: 3
Prerequisite:
TC 101
Description:
Process of bringing media to market across multiple delivery platforms including broadcast, cable, satellite, internet and mobile devices. Industry structure of creative and distribution methods, pricing and repurposing of content. Practical and theoretical models of the behavior of media consumers.
Semester Alias:
TC 356, TC 381
Effective Dates:
FALL 2014 - SUMMER 2015


MI 301  Bringing Media to Market

Semester:
Spring of every year, Summer of every year
Credits:
Total Credits: 3   Lecture/Recitation/Discussion Hours: 3
Prerequisite:
MI 101
Description:
Process of bringing media to market across multiple delivery platforms including broadcast, cable, satellite, internet and mobile devices. Industry structure of creative and distribution methods, pricing and repurposing of content. Practical and theoretical models of the behavior of media consumers.
Semester Alias:
TC 356, TC 381, TC 301
Effective Dates:
FALL 2015 - SUMMER 2016


MI 301  Bringing Media to Market

Semester:
Spring of every year, Summer of every year
Credits:
Total Credits: 3   Lecture/Recitation/Discussion Hours: 3
Prerequisite:
(MI 201 or concurrently) or CAS 114 or BUS 190
Description:
Process of bringing media to market across multiple delivery platforms including broadcast, cable, satellite, Internet and mobile devices. Organization of creative industries, distribution methods, pricing and business models. Creation and repurposing of content. Practical and theoretical models of the behavior of media and information consumers.
Semester Alias:
TC 356, TC 381, TC 301
Effective Dates:
FALL 2016 - Open