MSC 327 Introduction to Marketing
Description:
Survey of marketing topics - buyer behavior, segmentation, positioning, demand analysis, information, pricing, promotion, channels, product policies, and ethics in consumer, reseller, industrial, and service markets.
Effective Dates:
FS00 - US03
MSC 327 Introduction to Marketing
Semester:
Fall of every year, Spring of every year, Summer of every year
Credits:
Total Credits: 3 Lecture/Recitation/Discussion Hours: 3
Recommended Background:
Programs for which MSC 327 is a catalog-listed requirement.
Restrictions:
Open only to juniors or seniors.
Not open to students with credit in:
MSC 300
Description:
Survey of marketing topics - buyer behavior, segmentation, positioning, demand analysis, information, pricing, promotion, channels, product policies, and ethics in consumer, reseller, industrial, and service markets.
Effective Dates:
FS03 - FS05
MSC 327 Introduction to Marketing
Semester:
Fall of every year, Spring of every year, Summer of every year
Credits:
Total Credits: 3 Lecture/Recitation/Discussion Hours: 3
Restrictions:
Open to juniors or seniors and open to students in the James Madison College or in the Advertising major or in the Agribusiness Management major or in the Agribusiness Management Specialization or in the Apparel and Textile Design major or in the Communication major or in the Computer Science major or in the Construction Management major or in the Economics major or in the Food Industry Management major or in the Food Industry Management Specialization or in the Interdisciplinary Studies in Social Science-Human Resources and Society major or in the Interdisciplinary Studies in Social Science major or in the Journalism major or in the Packaging major or in the Park, Recreation and Tourism Resources major or in the Retailing major or in the Security Management Specialization or in the Technology Systems Management major or in the Telecommunication, Information Studies and Media major.
Not open to students with credit in:
MSC 300
Description:
Survey of marketing topics - buyer behavior, segmentation, positioning, demand analysis, information, pricing, promotion, channels, product policies, and ethics in consumer, reseller, industrial, and service markets.
Effective Dates:
SS06 - US09
MKT 327 Introduction to Marketing
Semester:
Fall of every year, Spring of every year, Summer of every year
Credits:
Total Credits: 3 Lecture/Recitation/Discussion Hours: 3
Restrictions:
Open to juniors or seniors and open to students in the James Madison College or in the Advertising major or in the Agribusiness Management major or in the Agribusiness Management Specialization or in the Communication major or in the Computer Science major or in the Construction Management major or in the Economics major or in the Food Industry Management major or in the Food Industry Management Specialization or in the Interdisciplinary Studies in Social Science-Human Resources and Society major or in the Interdisciplinary Studies in Social Science major or in the Journalism major or in the Media and Communication Technology major or in the Media Arts and Technology major or in the Packaging major or in the Park, Recreation and Tourism Resources major or in the Retailing major or in the Security Management Specialization or in the Technology Systems Management major.
Not open to students with credit in:
MKT 300
Description:
Survey of marketing topics - buyer behavior, segmentation, positioning, demand analysis, information, pricing, promotion, channels, product policies, and ethics in consumer, reseller, industrial, and service markets.
Effective Dates:
FS09 - FS09
MKT 327 Introduction to Marketing
Semester:
Fall of every year, Spring of every year, Summer of every year
Credits:
Total Credits: 3 Lecture/Recitation/Discussion Hours: 3
Restrictions:
Open to juniors or seniors and open to students in the James Madison College or in the Advertising major or in the Agribusiness Management major or in the Agribusiness Management Specialization or in the Communication major or in the Computer Science major or in the Construction Management major or in the Economics major or in the Food Industry Management Specialization or in the Food Industry Management major or in the Interdisciplinary Studies in Social Science-Human Resources and Society major or in the Interdisciplinary Studies in Social Science major or in the Journalism major or in the Media and Communication Technology major or in the Media Arts and Technology major or in the Packaging major or in the Park, Recreation and Tourism Resources major or in the Retailing major or in the Security Management Specialization or in the Technology Systems Management major and open to juniors or seniors in the College of Engineering or in the Applied Engineering Sciences major.
Not open to students with credit in:
MKT 300
Description:
Survey of marketing topics - buyer behavior, segmentation, positioning, demand analysis, information, pricing, promotion, channels, product policies, and ethics in consumer, reseller, industrial, and service markets.
Effective Dates:
SS10 - US10
MKT 327 Introduction to Marketing
Semester:
Fall of every year, Spring of every year, Summer of every year
Credits:
Total Credits: 3 Lecture/Recitation/Discussion Hours: 3
Restrictions:
Open to juniors or seniors in the College of Agriculture and Natural Resources or in the College of Communication Arts and Sciences or in the College of Engineering or in the James Madison College or in the College of Social Science or in the College of Arts and Letters.
Not open to students with credit in:
MKT 300
Description:
Buyer behavior, segmentation, positioning, demand analysis, information, pricing, promotion, channels, product policies, and ethics in consumer, reseller, industrial, and service markets.
Effective Dates:
FS10 - FS12
MKT 327 Introduction to Marketing
Semester:
Fall of every year, Spring of every year, Summer of every year
Credits:
Total Credits: 3 Lecture/Recitation/Discussion Hours: 3
Restrictions:
Open to juniors or seniors in the College of Agriculture and Natural Resources or in the College of Communication Arts and Sciences or in the College of Engineering or in the James Madison College or in the College of Social Science or in the College of Arts and Letters.
Not open to students with credit in:
MKT 300
Description:
Buyer behavior, segmentation, positioning, demand analysis, information, pricing, promotion, channels, product policies, and ethics in consumer, reseller, industrial, and service markets.
Effective Dates:
SS13 - FS16
MKT 327 Introduction to Marketing
Semester:
Fall of every year, Spring of every year, Summer of every year
Credits:
Total Credits: 3 Lecture/Recitation/Discussion Hours: 3
Restrictions:
Open to juniors or seniors and not open to students in the Accounting major or in the Business - Admitted major or in the Business-Preference major or in the Finance Major or in the Hospitality Business Major or in the Human Resource Management Major or in the Management Major or in the Marketing Major or in the Supply Chain Management Major.
Not open to students with credit in:
MKT 300
Description:
Buyer behavior, segmentation, positioning, demand analysis, information, pricing, promotion, channels, product policies, and ethics in consumer, reseller, industrial, and service markets.
Effective Dates:
SS17 - US20
MKT 327 Introduction to Marketing
Semester:
Fall of every year, Spring of every year, Summer of every year
Credits:
Total Credits: 3 Lecture/Recitation/Discussion Hours: 3
Restrictions:
Open to juniors or seniors and not open to students in the Accounting major or in the Business - Admitted major or in the Business-Preference major or in the Finance Major or in the Human Resource Management Major or in the Management Major or in the Supply Chain Management Major or in the Marketing Major.
Not open to students with credit in:
MKT 300 or HB 375
Description:
Buyer behavior, segmentation, positioning, demand analysis, information, pricing, promotion, channels, product policies, and ethics in consumer, reseller, industrial, and service markets.
Effective Dates:
FS20 - US22
MKT 327 Introduction to Marketing
Semester:
Fall of every year, Spring of every year, Summer of every year
Credits:
Total Credits: 3 Lecture/Recitation/Discussion Hours: 3
Restrictions:
Open to juniors or seniors or sophomores and not open to students in the Accounting major or in the Business - Admitted major or in the Business-Preference major or in the Finance Major or in the Human Resource Management Major or in the Management Major or in the Supply Chain Management Major or in the Marketing Major.
Not open to students with credit in:
HB 375 or MKT 300
Description:
Buyer behavior, segmentation, positioning, demand analysis, information, pricing, promotion, channels, product policies, and ethics in consumer, reseller, industrial, and service markets.
Effective Dates:
FS22 - US24
MKT 327 Introduction to Marketing
Semester:
Fall of every year, Spring of every year, Summer of every year
Credits:
Total Credits: 3 Lecture/Recitation/Discussion Hours: 3
Restrictions:
Open to sophomores or juniors or seniors and not open to students in the Accounting major or in the Business - Admitted major or in the Business-Preference major or in the Exploring Business Preference Major or in the Finance Major or in the Human Resource Management Major or in the Management Major or in the Marketing Major or in the Supply Chain Management Major.
Not open to students with credit in:
HB 375 or MKT 300
Description:
Buyer behavior, segmentation, positioning, demand analysis, information, pricing, promotion, channels, product policies, and ethics in consumer, reseller, industrial, and service markets.
Effective Dates:
FS24 - Open