Course Descriptions

The Course Descriptions catalog describes all undergraduate and graduate courses offered by Michigan State University. The searches below only return course versions Fall 2000 and forward. Please refer to the Archived Course Descriptions for versions prior to Fall 2000.

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Course Descriptions: Search Results

MSC 327  Introduction to Marketing

Description:
Survey of marketing topics - buyer behavior, segmentation, positioning, demand analysis, information, pricing, promotion, channels, product policies, and ethics in consumer, reseller, industrial, and service markets.
Effective Dates:
FALL 2000 - SUMMER 2003


MSC 327  Introduction to Marketing

Semester:
Fall of every year, Spring of every year, Summer of every year
Credits:
Total Credits: 3   Lecture/Recitation/Discussion Hours: 3
Recommended Background:
Programs for which MSC 327 is a catalog-listed requirement.
Restrictions:
Open only to juniors or seniors.
Not open to students with credit in:
MSC 300
Description:
Survey of marketing topics - buyer behavior, segmentation, positioning, demand analysis, information, pricing, promotion, channels, product policies, and ethics in consumer, reseller, industrial, and service markets.
Effective Dates:
FALL 2003 - FALL 2005


MSC 327  Introduction to Marketing

Semester:
Fall of every year, Spring of every year, Summer of every year
Credits:
Total Credits: 3   Lecture/Recitation/Discussion Hours: 3
Restrictions:
Open to juniors or seniors and open to students in the James Madison College or in the Advertising major or in the Agribusiness Management major or in the Agribusiness Management Specialization or in the Apparel and Textile Design major or in the Communication major or in the Computer Science major or in the Construction Management major or in the Economics major or in the Food Industry Management major or in the Food Industry Management Specialization or in the Interdisciplinary Studies in Social Science-Human Resources and Society major or in the Interdisciplinary Studies in Social Science major or in the Journalism major or in the Packaging major or in the Park, Recreation and Tourism Resources major or in the Retailing major or in the Security Management Specialization or in the Technology Systems Management major or in the Telecommunication, Information Studies and Media major.
Not open to students with credit in:
MSC 300
Description:
Survey of marketing topics - buyer behavior, segmentation, positioning, demand analysis, information, pricing, promotion, channels, product policies, and ethics in consumer, reseller, industrial, and service markets.
Effective Dates:
SPRING 2006 - SUMMER 2009


MKT 327  Introduction to Marketing

Semester:
Fall of every year, Spring of every year, Summer of every year
Credits:
Total Credits: 3   Lecture/Recitation/Discussion Hours: 3
Restrictions:
Open to juniors or seniors and open to students in the James Madison College or in the Advertising major or in the Agribusiness Management major or in the Agribusiness Management Specialization or in the Communication major or in the Computer Science major or in the Construction Management major or in the Economics major or in the Food Industry Management major or in the Food Industry Management Specialization or in the Interdisciplinary Studies in Social Science-Human Resources and Society major or in the Interdisciplinary Studies in Social Science major or in the Journalism major or in the Media and Communication Technology major or in the Media Arts and Technology major or in the Packaging major or in the Park, Recreation and Tourism Resources major or in the Retailing major or in the Security Management Specialization or in the Technology Systems Management major.
Not open to students with credit in:
MKT 300
Description:
Survey of marketing topics - buyer behavior, segmentation, positioning, demand analysis, information, pricing, promotion, channels, product policies, and ethics in consumer, reseller, industrial, and service markets.
Semester Alias:
MSC 327
Effective Dates:
FALL 2009 - FALL 2009


MKT 327  Introduction to Marketing

Semester:
Fall of every year, Spring of every year, Summer of every year
Credits:
Total Credits: 3   Lecture/Recitation/Discussion Hours: 3
Restrictions:
Open to juniors or seniors and open to students in the James Madison College or in the Advertising major or in the Agribusiness Management major or in the Agribusiness Management Specialization or in the Communication major or in the Computer Science major or in the Construction Management major or in the Economics major or in the Food Industry Management Specialization or in the Food Industry Management major or in the Interdisciplinary Studies in Social Science-Human Resources and Society major or in the Interdisciplinary Studies in Social Science major or in the Journalism major or in the Media and Communication Technology major or in the Media Arts and Technology major or in the Packaging major or in the Park, Recreation and Tourism Resources major or in the Retailing major or in the Security Management Specialization or in the Technology Systems Management major and open to juniors or seniors in the College of Engineering or in the Applied Engineering Sciences major.
Not open to students with credit in:
MKT 300
Description:
Survey of marketing topics - buyer behavior, segmentation, positioning, demand analysis, information, pricing, promotion, channels, product policies, and ethics in consumer, reseller, industrial, and service markets.
Semester Alias:
MSC 327
Effective Dates:
SPRING 2010 - SUMMER 2010


MKT 327  Introduction to Marketing

Semester:
Fall of every year, Spring of every year, Summer of every year
Credits:
Total Credits: 3   Lecture/Recitation/Discussion Hours: 3
Restrictions:
Open to juniors or seniors in the College of Agriculture and Natural Resources or in the College of Communication Arts and Sciences or in the College of Engineering or in the James Madison College or in the College of Social Science or in the College of Arts and Letters.
Not open to students with credit in:
MKT 300
Description:
Buyer behavior, segmentation, positioning, demand analysis, information, pricing, promotion, channels, product policies, and ethics in consumer, reseller, industrial, and service markets.
Semester Alias:
MSC 327
Effective Dates:
FALL 2010 - FALL 2012


MKT 327  Introduction to Marketing

Semester:
Fall of every year, Spring of every year, Summer of every year
Credits:
Total Credits: 3   Lecture/Recitation/Discussion Hours: 3
Restrictions:
Open to juniors or seniors in the College of Agriculture and Natural Resources or in the College of Communication Arts and Sciences or in the College of Engineering or in the James Madison College or in the College of Social Science or in the College of Arts and Letters.
Not open to students with credit in:
MKT 300
Description:
Buyer behavior, segmentation, positioning, demand analysis, information, pricing, promotion, channels, product policies, and ethics in consumer, reseller, industrial, and service markets.
Semester Alias:
MSC 327
Effective Dates:
SPRING 2013 - FALL 2016


MKT 327  Introduction to Marketing

Semester:
Fall of every year, Spring of every year, Summer of every year
Credits:
Total Credits: 3   Lecture/Recitation/Discussion Hours: 3
Restrictions:
Open to juniors or seniors and not open to students in the Accounting major or in the Business - Admitted major or in the Business-Preference major or in the Finance Major or in the Hospitality Business Major or in the Human Resource Management Major or in the Management Major or in the Marketing Major or in the Supply Chain Management Major.
Not open to students with credit in:
MKT 300
Description:
Buyer behavior, segmentation, positioning, demand analysis, information, pricing, promotion, channels, product policies, and ethics in consumer, reseller, industrial, and service markets.
Semester Alias:
MSC 327
Effective Dates:
SPRING 2017 - SUMMER 2020


MKT 327  Introduction to Marketing

Semester:
Fall of every year, Spring of every year, Summer of every year
Credits:
Total Credits: 3   Lecture/Recitation/Discussion Hours: 3
Restrictions:
Open to juniors or seniors and not open to students in the Accounting major or in the Business - Admitted major or in the Business-Preference major or in the Finance Major or in the Human Resource Management Major or in the Management Major or in the Supply Chain Management Major or in the Marketing Major.
Not open to students with credit in:
MKT 300 or HB 375
Description:
Buyer behavior, segmentation, positioning, demand analysis, information, pricing, promotion, channels, product policies, and ethics in consumer, reseller, industrial, and service markets.
Semester Alias:
MSC 327
Effective Dates:
FALL 2020 - Open