Course Descriptions

The Course Descriptions catalog describes all undergraduate and graduate courses offered by Michigan State University. The searches below only return course versions Fall 2000 and forward. Please refer to the Archived Course Descriptions for additional information.

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Course Descriptions: Search Results

ADV 456 Interactive Advertising Management

Semester:
Fall of every year, Spring of every year
Credits:
Total Credits: Credits: 3   Lecture/Recitation/Discussion Hours:3
Prerequisite:
ADV 354
Restrictions:
Open only to Advertising majors.
Description:
Theory and practice of interactive advertising, e-commerce, Internet advertising, online sales promotion, online public relations, virtual communities, and Internet research.
Effective Dates:
FS02 - US08

ADV 456 Interactive Advertising Management

Semester:
Fall of every year, Spring of every year
Credits:
Total Credits: Credits: 3   Lecture/Recitation/Discussion Hours:3
Prerequisite:
ADV 330 or ADV 340 or ADV 350
Restrictions:
Open to students in the Department of Advertising, Public Relations and Retailing.
Description:
Theory and practice of interactive advertising, e-commerce, Internet advertising, online sales promotion, online public relations, virtual communities, and Internet research.
Effective Dates:
FS08 - US12

ADV 456 Interactive Advertising Management

Semester:
Fall of every year, Spring of every year
Credits:
Total Credits: Credits: 3   Lecture/Recitation/Discussion Hours:3
Prerequisite:
ADV 330 or ADV 350
Restrictions:
Open to students in the Department of Advertising, Public Relations and Retailing.
Description:
Theory and practice of interactive advertising, e-commerce, Internet advertising, online sales promotion, online public relations, virtual communities, and Internet research.
Effective Dates:
FS12 - US14

ADV 456 Interactive Advertising Management

Semester:
Fall of every year, Spring of every year
Credits:
Total Credits: Credits: 3   Lecture/Recitation/Discussion Hours:3
Prerequisite:
ADV 330 or ADV 350
Restrictions:
Open to students in the Department of Advertising, Public Relations and Retailing.
Description:
Theory and practice of interactive advertising, e-commerce, Internet advertising, online sales promotion, online public relations, virtual communities, and Internet research.
Effective Dates:
FS14 - SS17

ADV 456 Interactive Advertising Management Strategy

Semester:
Fall of every year, Spring of every year
Credits:
Total Credits: Credits: 3   Lecture/Recitation/Discussion Hours:3
Prerequisite:
ADV 330 or ADV 350
Restrictions:
Open to students in the Department of Advertising and Public Relations.
Description:
Theory and practice of interactive advertising, e-commerce, Internet advertising, online sales promotion, online public relations, virtual communities, and Internet research. Role of strategy in implementing interactive solutions.
Effective Dates:
US17 - US21

ADV 456 Interactive Advertising Strategy

Semester:
Fall of every year, Spring of every year
Credits:
Total Credits: Credits: 3   Lecture/Recitation/Discussion Hours:3
Prerequisite:
ADV 330 or ADV 350
Restrictions:
Open to students in the Department of Advertising and Public Relations.
Description:
Theory and practice of interactive advertising, e-commerce, Internet advertising, online sales promotion, online public relations, virtual communities, and Internet research. Role of strategy in implementing interactive solutions.
Effective Dates:
FS21 - US25

ADV 456 Interactive Advertising

Semester:
Fall of every year, Spring of every year
Credits:
Total Credits: Credits: 3   Lecture/Recitation/Discussion Hours:3
Prerequisite:
ADV 330 or ADV 350
Restrictions:
Open to students in the Department of Advertising and Public Relations.
Description:
Theory and practice of interactive advertising, e-commerce, Internet advertising, online sales promotion, online public relations, virtual communities, and Internet research. Role of strategy in implementing interactive solutions.
Effective Dates:
FS25 - Open