Academic Programs Catalog

The Eli Broad College of Business and The Eli Broad Graduate School of Management

Graduate Study

The Department of Marketing offers Master of Business Administration degree programs with a concentration in Marketing.  For information about this program, refer to the Master of Business Administration statement in the Broad College section.

The department also offers a Master of Science degree in Marketing Research.  This is a specialized program that enables students to build or accelerate careers in marketing research.  The program is available in two formats: 1) 12-month full-time program that includes an internship period or real-life marketing research projects; 2) 20-month online program designed for working professionals.

In addition, the department offers a Doctor of Philosophy degree program with a major in Marketing.  For information about this program, refer to the Doctor of Philosophy statement in the Broad College section.

Students may also pursue a Graduate Specialization in Business Concepts for Environmental Sustainability and Conservation.


Marketing Research - Master of Science

Master of Science

The Master of Science degree in Marketing Research prepares individuals for careers in marketing research and is designed  to develop consulting, research strategy, and marketing analysis skills. This degree program is  available under Plan B (without thesis) and may be  completed in one calendar year including course work and a summer-session  internship (or company project), or in a 19-month hybrid part-time format. Students must complete the internship or company project in the summer session.

In addition to meeting the requirements of the University and of the Eli Broad College of Business and Graduate School of Management, students must meet the requirements specified below.

Admission

To be considered for admission to the Master of Science degree in Marketing Research, an applicant must:

  1. Submit to the Department of Marketing a completed application for graduate study that is available online from the Office of Admissions.
  2. Have a bachelor’s degree from a recognized educational institution.
  3. Have a grade-point average of at least 3.00 in the last two years of undergraduate work.
  4. Take the Graduate Management Admission Test (GMAT) and have the scores submitted to the Master of Science in Marketing Research program. The test must be taken within the time frame specified by GMAT. For students with a science or social science background, the GRE may be substituted. 
  5. Have some marketing or research experience.

Admission to the program is competitive and subject to space availability. Meeting the minimum standards above does not guarantee admission. The applicant’s overall record is considered including letters of recommendation, the student’s statement of objectives, work experience, extra-curricular activities, and Test of English as a Foreign Language (TOEFL) scores for international students.

Prior to enrollment in the Master of Science degree in Marketing Research, the student must have:

  1. Completed, with a grade of 3.00 (B) or higher, college-level courses in statistics, covering probability theory and distributions, descriptive   statistics, sampling, estimation, and hypothesis testing.
  2. A working knowledge of personal computers including word processing, spreadsheets, networking, and database management systems.
  3. A basic understanding of accounting, finance, marketing, and the management of people.
  4. A laptop computer.

Requirements for the Master of Science Degree in Marketing Research

The Master of Science degree in Marketing Research is available under Plan B (non-thesis). Students must complete an internship or company project in the summer session. A total of 34 credits is required for the degree. The student’s program of study must be approved by the program director.

1. All of the following courses:
MKT 805 Marketing Management 3
MKT 806 Marketing Research for Decision Making 3
MKT 807 Consumer Insights 3
MKT 819 Advanced Marketing Research 3
MKT 829 Marketing Technology and Analytics 3
MKT 843 International Marketing Research 2
MKT 856 Consulting Practicum in Marketing 3
MKT 861 Marketing Research Strategy and Analysis 2
MKT 864 Data Mining in Marketing 3
MKT 867 Sampling and Research Design 3
MKT 871 New Product and Service Research 3
MKT 891 Special Topics in Marketing 3
2. Successfully complete a final examination or evaluation.


Graduate Specialization in Business Concepts for Environmental Sustainability and Conservation

The Graduate Specialization in Business Concepts for Environmental Sustainability and Conservation provides graduate students the opportunity to explore and understand the relationship between principles and practices of business and environmental sustainability and conservation of our natural resources. The specialization provides students with an awareness of the challenges of environmental sustainability in today’s complex world as well as an understanding of appropriate business management tools needed to address these issues.

The specialization is available as an elective to students who are enrolled in master’s or doctoral degree programs at Michigan State University. With the approval of the department and college that administers the student’s degree program, the courses that are used to satisfy the specialization may also be used to satisfy the requirements for the masters’ or doctoral degree. The students program of study must be approved by the advisor for the specialization.


Requirements for the Graduate Specialization in Business Concepts for Environmental Sustainability and Conservation


The student must complete 12 credits from the following:

               
1. All of the following courses (12 credits):  
  FW 885 Leadership in Natural Resources and Environmental Management 3
  MKT 805 Marketing Management
3
  MKT 859 Venture Management Practicum 3
  SCM 800 Supply Chain Management 3
  Course substitutions are possible with approval of the advisor for the specialization.