Academic Programs Catalog

The Eli Broad College of Business and The Eli Broad Graduate School of Management

Department of Marketing

Undergraduate Programs
Marketing

The Marketing program at Michigan State University is known for producing managers who can manage and lead the marketing function at for profit and nonprofit organizations. The marketing program is designed to help students understand business activities such as identifying customer needs through market research, segmenting markets, targeting and positioning products and services, new product management, making the product or service available to customers, and communicating the benefits of the product or service to customers. The marketing program provides an opportunity for students to develop the analytical, planning, implementation, and process control skills necessary for rewarding careers in marketing management , marketing strategy and marketing research.

Requirements for the Bachelor of Arts Degree in Marketing

  1. The graduation requirements of the University as described in the Undergraduate Education section of this catalog; 120 credits, including general elective credits, are required for the Bachelor of Arts degree in Marketing.

    The completion of Mathematics 103 and 124 [referenced in item 2. below] may also satisfy the University mathematics requirement.

    The University's Tier II writing requirement for the Marketing major is met by completing Marketing 460.  That course is referenced in item 3. a. (1) below.
  2. The requirements of The Eli Broad College of Business for the Bachelor of Arts degree in the majors that comprise the Business Administration Programs.
  3. The following requirements for the major:
    a. Major Field of Concentration:  A minimum grade–point average of 2.00 in the courses that are listed below (15 credits):
    (1) All of the following courses (9 credits):
    MKT 302 Consumer and Organizational Buyer Behavior 3
    MKT 319 Marketing Research 3
    MKT 460 Marketing Strategy (W) 3
    (2) Six credits from the following courses:
    MKT 313 Personal Selling and Buying Processes 3
    MKT 351 Retail Management 3
    MKT 383 Sales Management 3
    MKT 410 Product Innovation and Management 3
    MKT 412 Marketing Technology and Analytics 3
    MKT 415 International Marketing Management 3
    MKT 420 New Product Design and Development 3
    MKT 430 Key Account and Customer Relationship Management 3
    MKT 490 Independent Study 1 to 3
    MKT 490H Honors Independent Study 1 to 3
    MKT 491 Special Topics in Marketing 3

Students may elect to complete more than 6 credits from the courses that are listed in item 3. a. (2) above with the understanding that the grades  earned in such courses will be included in the computation of the grade–point average of courses in the Major Field of Concentration.