The Minor in Public Relations is available to students majoring in Advertising, Communication, Environmental Studies and Sustainability, Journalism, James Madison, Business and Professional Writing. Limited enrollment may be made available to other majors. With the approval of the department that administers the student’s degree program, courses that are used to satisfy the requirements for the minor may also be used to satisfy the requirements for the bachelor’s degree.
The minor is designed to provide an understanding of the role of public relations in contemporary society, along with knowledge and experience in developing public relations materials for use in corporate, governmental, and nonprofit organizational settings. Areas of focus include public relations and society, writing for traditional media and social media, public relations techniques, research methods, public relations campaigns and cases, public relations strategies, portfolio development, and public relations ethics.
Students are eligible to apply for the minor if they:
- are of sophomore standing or higher;
- have an overall grade-point average of 3.0;
- have successfully completed Public Relations 260;
- have successfully completed Public Relations 225 or Journalism 200.
To apply, students must submit an application stating their interest in the minor. Applications are due by the tenth week of the semester. If the number of applicants meeting the basic qualifications exceeds the number of spaces available, selection will include evaluation of an interest statement and academic performance in prerequisite classes. Students will be notified of the decision after the completion of the semester.
Requirements for the Minor in Public Relations
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The students must complete the following (14 to 20 credits): |
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1. |
All of the following courses (9 or 10 credits): |
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COM |
300 |
Methods of Communication Inquiry |
4 |
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PR |
325 |
Intermediate Social Media and Public Relations Techniques |
3 |
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PR |
425 |
Public Relations Strategy in a Digital World |
3 |
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Students majoring in Journalism should take Statistics and Probability 200 (3 credits) in place of Communication 300. |
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2. |
One of the following courses (3 or 4 credits): |
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ADV |
486 |
Integrated Campaigns (W) |
3 |
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COM |
475 |
Communication Campaign Design and Analysis (W) |
4 |
3. |
Complete 2 to 6 credits from the following: |
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ADV |
402 |
Public Relations Topics in Advertising |
1 |
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COM |
402 |
Public Relations Topics in Communication |
1 |
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JRN |
402 |
Public Relations Topics in Journalism |
1 |