Undergraduate Degree

Undergraduate Certificate in Brand Marketing

Program:
Undergraduate Certificate in Brand Marketing
Plan Code:
BRMKT_UNC2
Program Level:
Undergraduate Certification
Award Type:
Undergraduate Certificate
College:
Eli Broad College of Business
Department:
Marketing


Excerpt from the official Academic Programs Catalog:

Listed below are the approved requirements for the program from the official Academic Programs Catalog.
Students must consult their advisors to learn which specific requirements apply to their degree programs.


The Eli Broad College of Business and The Eli Broad Graduate School of Management

Department of Marketing

Undergraduate Programs
Undergraduate Certificate in Brand Marketing

The Undergraduate Certificate in Brand Marketing, which is administered by the Department of Marketing, is designed to develop the knowledge and skills necessary to thrive in the field of Brand Management/Marketing.

The undergraduate certificate is available as an elective to students who are enrolled in bachelor’s degree programs at Michigan State University in marketing, advertising management or packaging. With approval of the department and college that administers the student’s degree program, the courses that are used to satisfy the undergraduate certificate may also be used to satisfy the requirements for the bachelor’s degree.

Students who plan to complete the requirements of the undergraduate certificate should consult the undergraduate advisor in the Department of Marketing.

Admission
 
To be considered for admission into the certificate program, students must have completed and obtained a grade of 3.0 in MKT 300 Managerial Marketing, only offered to undergraduate business college students. Packaging and Advertising Management students must complete and obtained a grade 3.0 MKT 327 Introduction to Marketing, offered to non-business students.

All students must:
  1. complete an application, including a statement of purpose and a resume. Applications must be received by the Department of Marketing by March 15 for fall semester admission and by October 1 for the spring semester admission.
  2. agree to allow the selection committee to review the student’s grades. Interviews will be held by the selection committee.
Admission to the certificate program is limited and competitive and is not guaranteed. Meeting the minimum standards does not guarantee admission. The applicant’s overall record is considered, including the student’s statement of objectives and extra-curricular activities. Admission is subject to space availability.

Requirements for the Undergraduate Certificate in Brand Marketing
Students must complete 9 credits from the following:
1.      The following courses (9 credits):
ADV 330 Advertising Management Strategy 3
MKT 475 Brand Marketing 3
PKG 430 Packaging for Fast Moving Consumer Goods 3
2. Attendance to the Professional Development Series for Brand Marketing through the Russell Palmer Career Management Center.