Academic Programs Catalog

The Eli Broad College of Business and The Eli Broad Graduate School of Management

Department of Marketing

Graduate Study
Marketing Research and Analytics - Master of Science

Master of Science

The Master of Science degree in Marketing Research and Analytics prepares individuals for careers in marketing research and is designed  to develop consulting, research strategy, and marketing analysis skills. This degree program is  available under Plan B (without thesis) and may be  completed in a 12-month or 20-month format.

In addition to meeting the requirements of the University and of the Eli Broad College of Business and Graduate School of Management, students must meet the requirements specified below.


To be considered for admission to the Master of Science degree in Marketing Research and Analytics, an applicant must:

  1. Submit a completed application for graduate study to the Master of Science Marketing Research and Analytics program that is available online from the Office of Admissions.
  2. Have a bachelor’s degree from a recognized educational institution.
  3. Have a minimum of a 3.5 grade-point average or a grade-point average in the 3.0-3.49 range with relevant experience, or submit a competitive Graduate Management Admission Test (GMAT) or GRE score to the Marketing Research and Analytics program.

Admission to the program is competitive and subject to space availability. Meeting the minimum standards above does not guarantee admission. The applicant’s overall record is considered including a resume, an academic statement, and bachelor's degree transcripts. An English Language test accepted by MSU Admissions is required for international applications only.

Prior to enrollment in the Master of Science degree in Marketing Research, the student must have:

  1. Completed, with a grade of 3.00 (B) or higher, college-level courses in statistics, covering probability theory and distributions, descriptive   statistics, sampling, estimation, and hypothesis testing. The admission committee may elect to allow an applicant to take the Marketing Research and Analytics Statistics Refresher course (1 credit) in lieu of this requirement.

Requirements for the Master of Science Degree in Marketing Research and Analytics

The Master of Science degree in Marketing Research and Analytics is available under Plan B (non-thesis). A total of 30 credits is required for the degree. 

1. All of the following courses:
MKT 805 Marketing Management 2
MKT 806 Marketing Research for Decision Making 2
MKT 816 Marketing Analysis 2
MKT 819 Predictive Analytics 2
MKT 831 Communications in Marketing Research 1
MKT 832 Marketing Research Online Communities 1
MKT 833 Social Listening and Text Analytics 2
MKT 834 Consulting in Marketing Research 1
MKT 835 Storytelling in Marketing Research 1
MKT 843 International Marketing Research 2
MKT 856 Consulting Practicum in Marketing 3
MKT 865 Emerging Topics in Business 1
MKT 867 Sampling and Research Design 2
MKT 877 Emerging Research Design and Methods 2
MKT 880 Consumer Decision Making and Behavior 2
MKT 881 Qualitative Research 1
MKT 891 Special Topics in Marketing 1
MKT 897 Data Analysis, Integration and Visualization 2
2. Successfully complete a final examination or evaluation.