Academic Programs Catalog

The Eli Broad College of Business and The Eli Broad Graduate School of Management

Department of Marketing

Graduate Study
Marketing Research - Master of Science

Master of Science

The Master of Science degree in Marketing Research prepares individuals for careers in marketing research and is designed  to develop consulting, research strategy, and marketing analysis skills. This degree program is  available under Plan B (without thesis) and may be  completed in one calendar year including course work and a summer-session  internship (or company project), or in a 20-month fully online format. Students must complete the internship or company project in the summer session.

In addition to meeting the requirements of the University and of the Eli Broad College of Business and Graduate School of Management, students must meet the requirements specified below.


To be considered for admission to the Master of Science degree in Marketing Research, an applicant must:

  1. Submit to the Department of Marketing a completed application for graduate study that is available online from the Office of Admissions.
  2. Have a bachelor’s degree from a recognized educational institution.
  3. Have a grade-point average of at least 3.00 in the last two years of undergraduate work.
  4. Take the Graduate Management Admission Test (GMAT) and have the scores submitted to the Master of Science in Marketing Research program. The test must be taken within the time frame specified by GMAT. For students with a science or social science background, the GRE may be substituted. 
  5. Have some marketing or research experience.

Admission to the program is competitive and subject to space availability. Meeting the minimum standards above does not guarantee admission. The applicant’s overall record is considered including letters of recommendation, the student’s statement of objectives, work experience, extra-curricular activities, and Test of English as a Foreign Language (TOEFL) scores for international students.

Prior to enrollment in the Master of Science degree in Marketing Research, the student must have:

  1. Completed, with a grade of 3.00 (B) or higher, college-level courses in statistics, covering probability theory and distributions, descriptive   statistics, sampling, estimation, and hypothesis testing.
  2. A working knowledge of personal computers including word processing, spreadsheets, networking, and database management systems.
  3. A basic understanding of accounting, finance, marketing, and the management of people.
  4. A laptop computer.

Requirements for the Master of Science Degree in Marketing Research

The Master of Science degree in Marketing Research is available under Plan B (non-thesis). Students must complete an internship or company project in the summer session. A total of 34 credits is required for the degree. The student’s program of study must be approved by the program director.

1. All of the following courses:
MKT 805 Marketing Management 3
MKT 806 Marketing Research for Decision Making 3
MKT 807 Consumer Insights 3
MKT 819 Predictive Analytics 3
MKT 843 International Marketing Research 2
MKT 856 Consulting Practicum in Marketing 3
MKT 861 Marketing Research Strategy and Analysis 5
MKT 864 Data Mining in Marketing 3
MKT 867 Sampling and Research Design 3
MKT 877 Emerging Research Design and Methods 3
MKT 891 Special Topics in Marketing 3
2. Successfully complete a final examination or evaluation.