Graduate Certificate

Media Analytics - Graduate Certificate

Media Analytics - Graduate Certificate
Plan Code:
Program Level:
Graduate Certification
Award Type:
Graduate Certificate Program
College of Communication Arts and Sciences
Communication Arts and Sciences Dean

Excerpt from the official Academic Programs Catalog:

Listed below are the approved requirements for the program from the official Academic Programs Catalog.
Students must consult their advisors to learn which specific requirements apply to their degree programs.

College of Communication Arts and Sciences

Media Analytics - Graduate Certificate

The Graduate Certificate in Media Analytics introduces basic concepts, processes and uses of media analytics. It explores the rise and characteristics of big data, data acquisition about audiences, media consumption, and response to advertising. The course work covers statistical concepts related to media analytics, including an understanding of probability based sampling, censuses, and random assignment. The certificate also provides students with strategies and tactics for turning data into plain language, to inform advertising, public relations, and business decisions. It further explores the process of translating data into advertising and public relations messages, using data to compellingly and clearly report the results of advertising and public relations activities. The graduate certificate is available only online.


To be considered for admission into the Graduate Certificate in Media Analytics, applicants must have completed a bachelor’s degree.

Requirements for the Graduate Certificate in Media Analytics

Students must complete 9 credits from the following courses:
CAS 839 Media Analytics for Communication Professionals 3
CAS 840 Audience Analytics 3
CAS 841 Social Media Storytelling 3