Academic Programs Catalog

The Graduate Certificate in Fundamentals in Insights and Analytics is designed to deepen and expand the skillsets of professionals currently in the field of marketing research and
build marketing research-related skillsets among those currently in other professions.

Admission

Applicants must:

1. complete an online application through the MSU Office of Admissions.
2. provide a resume,
3. provide an academic statement
4. submit official bachelor’s degree granting transcripts.

International applicants are required to adhere to the MSU English Language test admission requirements. International applicants may also be required to provide certified degrees documents for degrees earned internationally. 

Requirements for the Graduate Certificate in Fundamentals in Insights and Analytics

Students must complete 9 credits from the following:

1.	All of the following courses (8 credits):
	MKT	806	Marketing Research for Decision Making						2
	MKT	816	Marketing Analysis						2
	MKT	819	Predictive Analytics						2
	MKT	867	Survey Design and Sampling						2
2.	Complete 1 credit of MKT 891 or equivalent elective course that aligns with the certificate topic. This course must be approved by the program director.

Academic Standards

Students are expected to maintain a minimum cumulative grade-point average of 3.0 in all courses in the certificate and a minimum 2.0 grade in each course for the course to count towards the certificate program.