The Graduate Certificate in Media Analytics introduces basic concepts, processes and uses of media analytics. It explores the rise and characteristics of big data, data acquisition about audiences, media consumption, and response to advertising. The course work covers statistical concepts related to media analytics, including an understanding of probability based sampling, censuses, and random assignment. The certificate also provides students with strategies and tactics for turning data into plain language, to inform advertising, public relations, and business decisions. It further explores the process of translating data into advertising and public relations messages, using data to compellingly and clearly report the results of advertising and public relations activities. The graduate certificate is available only online.
Admission
To be considered for admission into the Graduate Certificate in Media Analytics, applicants must have completed a bachelor’s degree.
Requirements for the Graduate Certificate in Media Analytics
Students must complete 9 credits from the following courses:
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| CAS |
839 |
Media Analytics for Communication Professionals |
3 |
| CAS |
840 |
Audience Analytics |
3 |
| CAS |
841 |
Social Media Storytelling |
3 |