The Marketing program at Michigan State University is known for producing leaders who can effectively manage the marketing function at for-profit and nonprofit organizations. The marketing program is designed to help students understand business activities that create customer value, such as identifying customer needs through market research, segmenting markets, targeting and positioning products and services, developing and managing new and existing products, making products/services available to customers, communicating the benefits of the product or service to customers, designing outstanding customer experiences, and sustaining mutually beneficial customer relationships. The marketing program provides an opportunity for students to develop the analytical, planning, implementation, and process control skills necessary for rewarding careers in marketing management, marketing strategy, marketing research, and business development/sales.

Requirements for the Bachelor of Arts Degree in Marketing

1. The graduation requirements of the University as described in the Undergraduate Education section of this catalog; 120 credits, including general elective credits, are required for the Bachelor of Arts degree in Marketing.
   
   The completion of Mathematics 103 and 124 [referenced in item 2. below] may also satisfy the University mathematics requirement.
   
   The University's Tier II writing requirement for the Marketing major is met by completing Marketing 460.  That course is referenced in item 3. a. (1) below.
2. The requirements of The Eli Broad College of Business for the Bachelor of Arts degree in the majors that comprise the Business Administration Programs.
3. The following requirements for the major:

   a.	Major Field of Concentration:  A minimum grade–point average of 2.00 in the courses that are listed below (18 credits):
   	(1)	All of the following courses (12 credits):
   		MKT	302	Consumer and Organizational Buyer Behavior			3
   		MKT	313	Consultative Selling			3
   		MKT	319	Customer and Market Insights			3
   		MKT	460	Marketing Strategy (W)			3
   	(2)	Six credits from the following courses:
   		MKT	355	Entrepreneurship: Strategic Marketing Planning and Launch			3
   		MKT	383	Sales Management			3
   		MKT	410	Product Innovation and Management			3
   		MKT	412	Digital Marketing			3
   		MKT	415	International Marketing Management			3
   		MKT	420	New Product Design and Development			3
   		MKT	430	Key Account and Customer Relationship Management			3
   		MKT	490	Independent Study			1 to 3
   		MKT	491	Special Topics in Marketing			3

Students may elect to complete more than 6 credits from the courses that are listed in item 3. a. (2) above with the understanding that the grades  earned in such courses will be included in the computation of the grade–point average of courses in the Major Field of Concentration.