Undergraduate Minor - Minor in Sales Leadership

Minor in Sales Leadership
Program Code:
6320 Sales Leadership
Program Level:
Award Type:
Minor Undergraduate
Start Term:
College of Communication Arts and Sciences
Relevant Excerpt(s) from Academic Programs:
Department of Communication

Excerpt from the official Academic Programs Catalog:

Listed below are the approved requirements for the program from the official Academic Programs Catalog.
Students must consult their advisors to learn which specific requirements apply to their degree programs.
Following this section are the requirements as represented in Degree Navigator, MSU's online advising tool. The Degree Navigator section is only available for programs using Degree Navigator for degree certification.

College of Communication Arts and Sciences

Department of Communication

Undergraduate Program
Minor in Sales Leadership

The Minor in Sales Leadership provides students with the set of educational experiences, courses, and training they need to become successful sales agents and leaders in a sales-intensive corporate setting.  The minor prepares students to be successful in any sales setting and provides the management skills necessary to expand their careers in a manner consistent with their goals.

The Minor in Sales Leadership is administered by the Department of Communication in the College of Communication Arts and Sciences in cooperation with the Department of Marketing in the Eli Broad College of Business and is available as an elective to students who are enrolled in bachelor’s degree programs at Michigan State University. Preference will be given to students in the College of Communication Arts and Sciences  and The Eli Broad College of Business. As space permits, students from other colleges desiring the minor will be considered on an individual basis. Students who are interested in the minor must contact the Department of Communication in the College of Communication Arts and Sciences. With the approval of the department or school and college that administers the student’s degree program, courses that are used to satisfy the requirements for the minor may also be used to satisfy the requirements for the bachelor’s degree. The student’s program of study must be approved by the student’s academic advisor for the minor.


To be considered for admission, a student must have been formally admitted to a bachelor’s degree program at Michigan State University. Admission is competitive. Students must be enrolled in or have completed Marketing  313, Personal Selling and Buying Processes, and have demonstrated mastery of course content. Other admission criteria include performance on a sales aptitude test, work experience, and a statement of purpose. Each applicant will be interviewed by a faculty program administrator and each student’s application will be rank ordered. Students may be admitted provisionally contingent on their performance in MKT 313.

To apply to the program, students should complete an application after the midterm in Marketing 313 and submit it to the sales  communication specialization coordinator in the Department of Communication.

Students must:
  1. provide their final or midterm grade in Marketing 313;
  2. provide their overall grade-point average in their major;
  3. provide a statement of purpose indicating why they want to enter the minor;
  4. provide their score on a sales aptitude test that measures values, behaviors, and skills;
  5. participate in a personal interview to determine their interest in and readiness for the minor in which performance in the interview will be assessed and used as a criterion for admission.
Requirements for the Minor in Sales Leadership

Students must complete 19 credits from the following courses:
1.     All of the following courses (10 credits):      
      COM 360 Advanced Sales Communication 3
      COM 483 Practicum in Sales Communication 1
      MKT 313 Personal Selling and Buying Processes 3
      MKT 383 Sales Management       3
2.     Three of the following courses (9 credits):    
      ADV 375 Consumer Behavior       3
      ADV 481 Retail Strategy Analysis     3
      CAS 492 Special Topics         3
      COM 315 Information Gathering and Interviewing Theories 3
      COM 325 Interpersonal Influence and Conflict 3
      COM 340 Leadership and Group Communication 3
      COM 399 Special Topics in Communication 3
      MGT 475 Negotiation and Conflict Management 3
      MKT 302 Consumer and Organizational Buyer Behavior 3
      MKT 412 Marketing Technology and Analytics 3
      MKT 430 Key Account and Customer Relationship Management 3
      MKT 490 Independent Study       3
      MKT 491 Special Topics in Marketing     3
      SCM 371 Procurement and Supply Management 3
      Special Topics courses must be related to sales and preapproved by the instructor and program administrator in the respective colleges.  
3.     Completion of a minimum of 500 hours of experiential learning outside of course work, including a professional sales internship and any combination of the following activities and experiences: participation in collegiate level sales presentation competition, active member of the Global Sales Leadership Society, service as an executive officer of a professional student organization, participation in a commercial sales training program, shadow salesperson or manager for a day, interaction with a sales mentor for one semester, or other preapproved sales-related activity. Students should see the managing director for the minor to have their selected activities or experience preapproved.  

Degree Requirements from Degree Navigator.

NOTE: Degree Navigator is an advising tool only and should not be viewed as a contract with the student. Any questions about the requirements should be directed to an academic advisor.

Sales Leadership, MNUN (6320)

Required Credits: 19    Program Version: FS15

Requirement 1: Minor - Sales Leadership - Advanced Sales Communication
Minor - Sales Leadership - Advanced Sales Communication: 1 course from COM360

Requirement 2: Minor - Sales Leadership - Practicum
Minor - Sales Leadership - Practicum: 1 course from COM483

Requirement 3: Minor - Sales Leadership - Personal Selling and Buying
Minor - Sales Leadership - Personal Selling and Buying: 1 course from MSC313

Requirement 4: Minor - Sales Leadership - Sales Management
Minor - Sales Leadership - Sales Management: 1 course from MSC383

Requirement 5: Minor - Sales Leadership - Elective
Minor - Sales Leadership - Elective: 3 courses from ADV375, ADV481, COM315, COM325, COM340, MGT475, MKT302, MKT412, MKT430, SCM371

Requirement 6: Minor - Sales Leadership - Activity and Experience
Minor - Sales Leadership - Activity and Experience: 1 credit from the completion of sales internship, college sales present competition or sales training prog, active member or executive officer of student org, shadow salesperson or manager, interact with a sales mentor or attend meetings of a prof sales org.

Requirement 7
19 credits required to complete this degreeThe specified coursework in this program may not equal this total. The difference must be made up of open options which must be acceptable within the limits of this program. In cases of doubt, please consult an academic advisor.