Undergraduate Degree - Marketing

Program:
Marketing
Program Code:
6049 Marketing
Program Level:
Undergraduate
Award Type:
Bachelor of Arts
Start Term:
FS09
College:
Eli Broad College of Business and The Eli Broad Graduate School of Management
Department:


Excerpt from the official Academic Programs Catalog:

Listed below are the approved requirements for the program from the official Academic Programs Catalog.
Students must consult their advisors to learn which specific requirements apply to their degree programs.
Following this section are the requirements as represented in Degree Navigator, MSU's online advising tool. The Degree Navigator section is only available for programs using Degree Navigator for degree certification.

The Eli Broad College of Business and The Eli Broad Graduate School of Management

Department of Marketing

Undergraduate Programs
Marketing

The Marketing program at Michigan State University is known for producing managers who can manage and lead the marketing function at for profit and nonprofit organizations. The marketing program is designed to help students understand business activities such as identifying customer needs through market research, segmenting markets, targeting and positioning products and services, new product management, making the product or service available to customers, and communicating the benefits of the product or service to customers. The marketing program provides an opportunity for students to develop the analytical, planning, implementation, and process control skills necessary for rewarding careers in marketing management , marketing strategy and marketing research.

Requirements for the Bachelor of Arts Degree in Marketing

  1. The graduation requirements of the University as described in the Undergraduate Education section of this catalog; 120 credits, including general elective credits, are required for the Bachelor of Arts degree in Marketing.

    The completion of Mathematics 103 and 124 [referenced in item 2. below] may also satisfy the University mathematics requirement.

    The University's Tier II writing requirement for the Marketing major is met by completing Marketing 460.  That course is referenced in item 3. a. (1) below.
  2. The requirements of The Eli Broad College of Business for the Bachelor of Arts degree in the majors that comprise the Business Administration Programs.
  3. The following requirements for the major:
                   
    a. Major Field of Concentration:  A minimum grade–point average of 2.00 in the courses that are listed below (15 credits):  
      (1) All of the following courses (9 credits):  
        MKT 302 Consumer and Organizational Buyer Behavior 3
        MKT 319 Marketing Research 3
        MKT 460 Marketing Strategy (W) 3
      (2) Six credits from the following courses:  
        MKT 313 Personal Selling and Buying Processes 3
        MKT 351 Retail Management 3
        MKT 383 Sales Management 3
        MKT 410 Product Innovation and Management 3
        MKT 415 International Marketing Management 3
        MKT 420 New Product Design and Development 3
        MKT 490 Independent Study 1 to 3
        MKT 490H Honors Independent Study 1 to 3
        MKT 491 Special Topics in Marketing 3

Students may elect to complete more than 6 credits from the courses that are listed in item 3. a. (2) above with the understanding that the grades  earned in such courses will be included in the computation of the grade–point average of courses in the Major Field of Concentration.



Degree Requirements from Degree Navigator.

NOTE: Degree Navigator is an advising tool only and should not be viewed as a contract with the student. Any questions about the requirements should be directed to an academic advisor.


Marketing, BA (6049)

Required Credits: 120    Program Version: FS16

Requirement 1: University Tier I Writing
University Tier I Writing: 1 course from WRA101, WRA195H, LB133, MC111, MC112, RCAH111

Requirement 2: University Mathematics
University Mathematics: The required number of courses from 1 of the following sets of courses
MTH2: 1 course
At least 1 course from LB118, MTH110, MTH116, MTHRQMT, MTHWAIV1, MTHWAIV2, Mathematics Pre-Matriculation, Mathematics Post-Matriculation
MTH1: 2 courses
At least 1 course from MTH103, MTH103WAIV
At least 1 course from MTH112, MTH114, MTH124, MTH132, MTH152H, MTH201, STT200, STT201

Requirement 3: University IAH201 - IAH210
University IAH201 - IAH210: 4 credits from IAH201, IAH202, IAH203, IAH204, IAH205, IAH206, IAH207, IAH208, IAH209, IAH210, RCAH201, ANY IAH BELOW 211

Requirement 4: University IAH211 or higher
University IAH211 or higher: 4 credits from IAH211A, IAH211B, IAH211C, IAH211D, IAH221A, IAH221B, IAH221C, IAH231A, IAH231B, IAH231C, IAH241A, IAH241B, IAH241C, IAH241D, IAH241E, IAH241F, IAH241G, RCAH202, TRANSFER IAH, ANY IAH211 OR HIGHER, approved LB courses

Requirement 5: University ISS200 Series
University ISS200 Series: 4 credits from ISS210, ISS215, ISS220, ISS225, ISS230, ISS235, MC201, TRANSFER ISS 200 LEVEL, ANY ISS 200 LEVEL
Conditions:
University ISS200 Series: No credits from EC201, EC202, EC251H, EC252H, EC210 in Requirement(s) 5

Requirement 6: University ISS300 Series
University ISS300 Series: 4 credits from ISS305, ISS308, ISS310, ISS315, ISS318, ISS320, ISS325, ISS327, ISS328, ISS330A, ISS330B, ISS330C, ISS335, ISS336, MC202, ANY ISS 300 LEVEL, approved LB courses

Requirement 7: University ISB
University ISB: 3 credits from ISB200, ISB201, ISB202, ISB204, TRANSFER ISB, ISB ALTERNATIVE TRACK, ANY 3 CREDIT ISB COURSE

Requirement 8: University ISP
University ISP: 3 credits from ISP203A, ISP203B, ISP205, ISP207, ISP209, ISP213H, ISP215, ISP217, ISP220, ISP221, TRANSFER ISP, ISP ALTERNATIVE TRACK, ANY 3 CREDIT ISP COURSE

Requirement 9: University Laboratory Experience
University Laboratory Experience: The required number of credits from 1 of the following sets of courses
Univ Lab: 2 credits
At least 2 credits from ISB201L, ISB208L, ISP203L, ISP205L, ISP207L, ISP209L, ISP217L, ANY 2 CREDIT ISB/ISP LAB, LAB EXPERIENCE ALTERNATIVE TRACK, TRANSFER LAB
Alternative: 2 credits
At least 1 credit from ISB201L, ISB208L, ISP203L, ISP205L, ISP207L, ISP209L, ISP217L, ANY 2 CREDIT ISB/ISP LAB, LAB EXPERIENCE ALTERNATIVE TRACK, TRANSFER LAB
At least 1 credit from an Alternative Track Lab credit

Requirement 10: University Diversity Distribution
University Diversity Distribution: A total 2 courses
At least 1 course from NationalIAH or ISS courses emphasizing national diversity or both national diversity and international and multicultural diversity
At least 1 course from InternationalIAH or ISS courses emphasizing international and multicultural diversity or both national diversity and international and multicultural diversity
Conditions:
University Diversity Distribution: No more than 1 course from IAH or ISS emphasizing both national diversity and international and multicultural diversity in Requirement(s) 10

Requirement 11: Major - Marketing - MKT 302 - Consumer and Organizational Buyer Behavior
Major - Marketing - MKT 302 - Consumer and Organizational Buyer Behavior: 1 course from MKT302

Requirement 12: Major - Marketing - MKT 319 - Marketing Research
Major - Marketing - MKT 319 - Marketing Research: 1 course from MKT319

Requirement 13: Major - Marketing - MKT 460 - Marketing Strategy (W)
Major - Marketing - MKT 460 - Marketing Strategy (W): 1 course from MKT460

Requirement 14: Major - Marketing - Major Selections
Major - Marketing - Major Selections: 6 credits from MKT313, MKT351, MKT383, MKT410, MKT415, MKT420, MKT490, MKT490H, MKT491
Conditions:
Major - Marketing: Students may elect to complete more than 6 credits from the courses listed in Requirement 14 with the understanding that the grades earned in such courses will be included in the GPA of the courses in the Major Field of Concentration. (Applies to Requirement(s) 14)

Requirement 15: Major Distribution - Marketing GPA
Major Distribution - Marketing GPA: 15 credits from Marketing courses to meet the College Major Field of Concentration GPA requirement.

Requirement 16: Electives - Non-Business Electives
Electives - Non-Business Electives: 9 credits from General elective courses outside the Broad College and Depts of Mathematics and Stat & Probability. Courses that are used to satisfy Univ require & Business Core Program may not be used to satisfy this requirement.

Requirement 17: College - Business Core - MTH103 - College Algebra
College - Business Core - MTH103 - College Algebra: 1 course from MTH103, MTH103WAIV, MTH116, MTHRQMT

Requirement 18: College - Business Core - MTH124 - Survey of Calculus I
College - Business Core - MTH124 - Survey of Calculus I: 1 course from MTH124

Requirement 19: College - Business Core - CSE101 - Computing Concepts and Competencies
College - Business Core - CSE101 - Computing Concepts and Competencies: 1 course from CSE101

Requirement 20: College - Business Core - EC201 - Introduction to Microeconomics
College - Business Core - EC201 - Introduction to Microeconomics: 1 course from EC201

Requirement 21: College - Business Core - EC202 - Introduction to Macroeconomics
College - Business Core - EC202 - Introduction to Macroeconomics: 1 course from EC202

Requirement 22: College - Business Core - ACC201 - Principles of Financial Accounting
College - Business Core - ACC201 - Principles of Financial Accounting: 1 course from ACC201

Requirement 23: College - Business Core - ACC202 - Principles of Management Accounting
College - Business Core - ACC202 - Principles of Management Accounting: 1 course from ACC202

Requirement 24: College - Business Core - STT315 - Introduction to Probability and Statistics for Business
College - Business Core - STT315 - Introduction to Probability and Statistics for Business: 1 course from STT315

Requirement 25: College - Business Core - EC340 or MKT310 or MKT393 - International Business Core Requirement
College - Business Core - EC340 or MKT310 or MKT393 - International Business Core Requirement: 1 course from EC340, MKT310, MKT393

Requirement 26: College - Business Core - FI311 - Financial Management
College - Business Core - FI311 - Financial Management: 1 course from FI311

Requirement 27: College - Business Core - GBL295 - Law, Public Policy, and Business
College - Business Core - GBL295 - Law, Public Policy, and Business: 1 course from GBL295, GBL295H, or approved courses

Requirement 28: College - Business Core - ITM309 - Business Information Systems and Technology
College - Business Core - ITM309 - Business Information Systems and Technology: 1 course from ITM309, other approved courses

Requirement 29: College - Business Core - MGT315 - Managing Human Resources and Organizational Behavior
College - Business Core - MGT315 - Managing Human Resources and Organizational Behavior: 1 course from MGT315

Requirement 30: College - Business Core - MKT 300 - Managerial Marketing (I)
College - Business Core - MKT 300 - Managerial Marketing (I): 1 course from MKT300

Requirement 31: College - Business Core - MKT 317 - Quantitative Business Research Methods
College - Business Core - MKT 317 - Quantitative Business Research Methods: 1 course from MKT317

Requirement 32: College - Business Core - SCM303 - Introduction to Supply Chain Management
College - Business Core - SCM303 - Introduction to Supply Chain Management: 1 course from SCM303

Requirement 33: College - Business Core - MGT409 - Business Policy and Strategic Management
College - Business Core - MGT409 - Business Policy and Strategic Management: 1 course from MGT409

Requirement 34: College - Business Core - BUS250 - Business Communications: Oral and Written Skills
College - Business Core - BUS250 - Business Communications: Oral and Written Skills: 1 course from BUS250

Requirement 35: Electives
Electives: 0 credits from Electives at Michigan State University and transfer coursework. This number can change based on the credits of the coursework taken to fulfill University, College, and Major requirements. Please contact your academic advisor with any questions.

Requirement 36: University Residency
University Residency: 30 credits from MSU coursework, 27 credits from MSU courses taken after reaching junior standing, 20 credits from courses offered by MSU while admitted to major & 20 of the last 30 credits must be MSU courses. Please see academic advisor.