Graduate Degree - Public Relations - Master of Arts

Program:
Public Relations - Master of Arts
Program Code:
1357 Public Relations
Program Level:
Graduate
Award Type:
Master of Arts
Start Term:
WQ76
College:
College of Communication Arts and Sciences
Relevant Excerpt(s) from Academic Programs:


Excerpt from the official Academic Programs Catalog:

Listed below are the approved requirements for the program from the official Academic Programs Catalog.
Students must consult their advisors to learn which specific requirements apply to their degree programs.
Requirements as represented in Degree Navigator are not available for this program.

College of Communication Arts and Sciences

Department of Advertising and Public Relations

Graduate Study
Public Relations - Master of Arts

Requirements for the Master of Arts Degree in Public Relations

At least 30 credits are required for the master's degree in public relations under either Plan A or Plan B.

Requirements for Both Plan A and Plan B (15 credits):
1. All of the following courses:
ADV 850 Public Relations Management 3
ADV 855 Public Relations Theories 3
ADV 860 Media Relations 3
COM 803 Introduction to Quantitative Research Methods 3
MKT 805 Marketing Management 3
Additional Requirements for Plan A (15 credits):
1. The following course (4 to 6):
ADV 899 Master's Thesis Research 4 to 8
2. Additional credits from the courses listed below, or in other courses, as approved by the student's academic advisor (7 to 11 credits):
ADV 823 Consumer Behavior Theories 3
ADV 830 Seminar in Social Marketing 3
ADV 836 Media Innovations 3
ADV 843 Strategic Brand Communication 3
ADV 846 Media Strategy 3
ADV 865 Advertising and Society 3
ADV 890 Independent Study 1 to 6
ADV 892 Special Topics 3 to 9
ADV 893 Internship 1 to 3
Not more than 6 credits in ADV 890 and ADV 893 combined may be counted toward the requirements for the Master of Arts degree in Public Relations.
Additional Requirements for Plan B (15 credits):
1. Fifteen additional credits, from the courses listed below, or other courses, as approved by the student’s academic advisor.
ADV 823 Consumer Behavior Theories 3
ADV 830 Seminar in Social Marketing 3
ADV 836 Media Innovations 3
ADV 843 Strategic Brand Communication 3
ADV 846 Media Strategy 3
ADV 865 Advertising and Society 3
ADV 890 Independent Study 1 to 6
ADV 892 Special Topics 3 to 9
ADV 893 Internship 1 to 3
Not more than 6 credits in ADV 890 and ADV 893 combined may be counted toward the requirements for the Master of Arts degree in Public Relations.
The final certifying experience is a poster presentation during the semester of graduation.