Listed below are the approved requirements for the program from the official Academic Programs Catalog.
Students must consult their advisors to learn which specific requirements apply to their degree programs.
Requirements as represented in Degree Navigator are not available for this program.
College of Communication Arts and Sciences
Department of Advertising and Public Relations
Graduate Study
Public Relations - Master of Arts (this program is in moratorium effective Spring 2020 through Spring 2023)
Requirements for the Master of Arts Degree in Public Relations
At least 30 credits are required for the master's degree in public relations under either Plan A or Plan B.
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Requirements for Both Plan A and Plan B (15 credits): |
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1. |
All of the following courses: |
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ADV |
850 |
Public Relations Management |
3 |
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ADV |
855 |
Public Relations Theories |
3 |
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ADV |
860 |
Media Relations |
3 |
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COM |
803 |
Introduction to Quantitative Research Methods |
3 |
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MKT |
805 |
Marketing Management |
3 |
Additional Requirements for Plan A (15 credits): |
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1. |
The following course (4 to 6): |
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ADV |
899 |
Master's Thesis Research |
4 to 8 |
2. |
Additional credits from the courses listed below, or in other courses, as approved by the student's academic advisor (7 to 11 credits): |
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ADV |
823 |
Consumer Behavior Theories |
3 |
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ADV |
830 |
Seminar in Social Marketing |
3 |
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ADV |
836 |
Media Innovations |
3 |
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ADV |
843 |
Strategic Brand Communication |
3 |
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ADV |
846 |
Media Strategy |
3 |
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ADV |
865 |
Advertising and Society |
3 |
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ADV |
890 |
Independent Study |
1 to 6 |
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ADV |
892 |
Special Topics |
3 to 9 |
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ADV |
893 |
Internship |
1 to 3 |
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Not more than 6 credits in ADV 890 and ADV 893 combined may be counted toward the requirements for the Master of Arts degree in Public Relations. |
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Additional Requirements for Plan B (15 credits): |
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1. |
Fifteen additional credits, from the courses listed below, or other courses, as approved by the student’s academic advisor. |
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ADV |
823 |
Consumer Behavior Theories |
3 |
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ADV |
830 |
Seminar in Social Marketing |
3 |
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ADV |
836 |
Media Innovations |
3 |
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ADV |
843 |
Strategic Brand Communication |
3 |
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ADV |
846 |
Media Strategy |
3 |
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ADV |
865 |
Advertising and Society |
3 |
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ADV |
890 |
Independent Study |
1 to 6 |
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ADV |
892 |
Special Topics |
3 to 9 |
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ADV |
893 |
Internship |
1 to 3 |
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Not more than 6 credits in ADV 890 and ADV 893 combined may be counted toward the requirements for the Master of Arts degree in Public Relations. |
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The final certifying experience is a poster presentation during the semester of graduation. |
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