Undergraduate Degree - Advertising

Program:
Advertising
Program Code:
1353 Advertising
Program Level:
Undergraduate
Award Type:
Bachelor of Arts
Start Term:
FQ68
College:
College of Communication Arts and Sciences
Relevant Excerpt(s) from Academic Programs:


Excerpt from the official Academic Programs Catalog:

Listed below are the approved requirements for the program from the official Academic Programs Catalog.
Students must consult their advisors to learn which specific requirements apply to their degree programs.
Following this section are the requirements as represented in Degree Navigator, MSU's online advising tool. The Degree Navigator section is only available for programs using Degree Navigator for degree certification.

College of Communication Arts and Sciences

Department of Advertising and Public Relations

Undergraduate Program
Advertising

The undergraduate advertising program prepares students for careers in advertising, public relations, and a variety of related fields. Graduates find employment in advertising and public relations agencies, media companies, consumer goods companies, businesses involved in electronic commerce, internet communications, sales promotion, event planning, promotional products, direct marketing, and other industries. Businesses, non-profit institutions, and most government offices can use the skills and knowledge instilled in graduates of the program.

Advertising education entails both arts and sciences. Communication, psychology, and marketing are central to the field, and for some students visual design and writing are equally essential. The field and its study reaches, affects, and draws upon every aspect of society. Students receive a broad liberal arts background, as well as in-depth study of advertising, including consumer psychology and behavior, research, strategic analysis, writing, using mass media as communication vehicles, principles of managing advertising campaigns, along with an essential emphasis in social responsibility and the ethical use of these skills.

Internships and other cooperative educational opportunities are encouraged in the program. Students may also choose to pursue the Specialization in Public Relations and the Specialization in Sales Communication which are particularly relevant for advertising majors.  Co-curricular activities include multiple student advertising and public relations clubs, as well as national student competitions. Study abroad programs provide ways for students to gain experience that enhance and reach outside of the classroom, further advancing their employment opportunities upon graduation.

Admission as a Junior

Enrollments in the Advertising program are limited. In addition to the university and college requirements, students must complete Advertising 205, and Psychology 101 with a combined minimum grade–point average of 2.00.

To be considered for admission, upper-division students transferring from other institutions must have completed the required courses for admission as a junior referenced above with a combined minimum grade–point average of 2.00.

For additional information about procedures for admission as a junior, students should contact the Coordinator of Undergraduate Student Affairs, College of Communication Arts and Sciences.

Admission to a Second Bachelor's Degree Program  or an Additional Major

The ability of the Advertising program to accommodate students seeking admission to a second bachelor's degree program or an additional major is limited. At a minimum, these students must meet the same requirements as for admission to the advertising major as a junior.

Requirements for the Bachelor of Arts  Degree in Advertising

  1. The University requirements for bachelor's degrees as described in the Undergraduate Education section of the catalog; 120 credits, including general elective credits, are required for the Bachelor of Arts degree in Advertising.

    The University's Tier II writing requirement for the Advertising major is met by completing Advertising 486.  That course is referenced in item 3. a. below.
  2. The requirements of the College of Communication Arts and Sciences for the Bachelor of Arts degree.
  3. The following requirements for the major.
a. All of the following core courses (20 credits):
ADV 205 Principles of Advertising 3
ADV 330 Advertising Management 3
ADV 342 Account Planning and Research 3
ADV 350 Advertising Media Planning and Strategy 3
ADV 475 Advertising and Society 3
ADV 486 Integrated Campaigns 3
CAS 110 Creative Processes in Media Settings 2
The completion of Advertising 486 satisfies the capstone/synthesis requirement for the Advertising major.
b. One of the following concentrations (23 or 24 credits):
Creative
1. All of the following courses (8 credits):
CAS 111 Creativity and Design, Form, Content and Meaning 2
CAS 112 Story, Sound and Motion 2
CAS 203 Design in Media Settings 1
CAS 204 Web Design in Media Settings 1
CAS 205 Photography in Media Settings 1
CAS 206 Graphics and Illustration in Media Settings 1
2. All of the following courses (15 credits):
ADV 324 Introduction to Creative Media 3
ADV 326 Advanced Creative: Media I 3
ADV 354 Interactive Advertising Design 3
ADV 428 Advanced Creative: Media II 3
ADV 450 Portfolio Preparation 3
Management and Media
1. All of the following courses (9 credits):
ACC 201 Principles of Financial Accounting 3
or
ACC 230 Survey of Accounting Concepts 3
ADV 375 Consumer Behavior 3
EC 201 Introduction to Microeconomics 3
or
EC 202 Introduction to Macroeconomics 3
2. Complete 15 credits from the following:
ADV 260 Principles of Public Relations 3
ADV 325 Public Relations Techniques and Ethics 3
ADV 334 International Advertising 3
ADV 352 Media Sales 3
ADV 360 Advanced Sales Communication 3
ADV 386 Campaign Competition 3
ADV 413 Issues in Contemporary Advertising 1 to 3
ADV 420 New Media Driver's License 3
ADV 425 Public Relations Strategy 3
ADV 430 Social Marketing: Strategy and Practice 3
ADV 431 Monitoring and Measuring Social Media of Brands 3
ADV 432 Digital Media Planning and Buying 3
ADV 433 Internet Video Promotion Strategy 3
ADV 436 Promotions and Sponsorships 3
ADV 456 Interactive Advertising Management 3
ADV 481 Retail Strategy Analysis 3
ADV 492 Special Topics in Advertising 3
ADV 490 Independent Study 1 to 3
or
ADV 493 Advertising and Public Relations Internship 1 to 3
or
ADV 494 Practicum in Research/Creative Works and Instruction 1 to 3
MGT 325 Management Skills and Processes 3
A maximum of 3 credits in ADV 490 or 493 or 494 may be used to fulfill this requirement.
c. All of the following courses (10 credits):
ADV 225 Writing for Public Relations 3
or
ADV 322 Copywriting and Art Direction 3
MKT 327 Introduction to Marketing 3
PSY 101 Introductory Psychology 4


Degree Requirements from Degree Navigator.

NOTE: Degree Navigator is an advising tool only and should not be viewed as a contract with the student. Any questions about the requirements should be directed to an academic advisor.


Advertising, BA (1353)

Required Credits: 120    Program Version: FS16

Requirement 1: University Tier I Writing
University Tier I Writing: 1 course from WRA101, WRA195H, LB133, MC111, MC112, RCAH111

Requirement 2: University Mathematics
University Mathematics: The required number of courses from 1 of the following sets of courses
MTH2: 1 course
At least 1 course from LB118, MTH110, MTH116, MTHRQMT, MTHWAIV1, MTHWAIV2, Mathematics Pre-Matriculation, Mathematics Post-Matriculation
MTH1: 2 courses
At least 1 course from MTH103, MTH103WAIV
At least 1 course from MTH112, MTH114, MTH124, MTH132, MTH152H, MTH201, STT200, STT201

Requirement 3: University IAH201 - IAH210
University IAH201 - IAH210: 4 credits from IAH201, IAH202, IAH203, IAH204, IAH205, IAH206, IAH207, IAH208, IAH209, IAH210, RCAH201, ANY IAH BELOW 211

Requirement 4: University IAH211 or higher
University IAH211 or higher: 4 credits from IAH211A, IAH211B, IAH211C, IAH211D, IAH221A, IAH221B, IAH221C, IAH231A, IAH231B, IAH231C, IAH241A, IAH241B, IAH241C, IAH241D, IAH241E, IAH241F, IAH241G, RCAH202, TRANSFER IAH, ANY IAH211 OR HIGHER, approved LB courses

Requirement 5: University ISS200 Series
University ISS200 Series: 4 credits from ISS210, ISS215, ISS220, ISS225, ISS230, ISS235, MC201, TRANSFER ISS 200 LEVEL, ANY ISS 200 LEVEL

Requirement 6: University ISS300 Series
University ISS300 Series: 4 credits from ISS305, ISS308, ISS310, ISS315, ISS318, ISS320, ISS325, ISS327, ISS328, ISS330A, ISS330B, ISS330C, ISS335, ISS336, MC202, ANY ISS 300 LEVEL, approved LB courses

Requirement 7: University ISB
University ISB: 3 credits from ISB200, ISB201, ISB202, ISB204, TRANSFER ISB, ISB ALTERNATIVE TRACK, ANY 3 CREDIT ISB COURSE

Requirement 8: University ISP
University ISP: 3 credits from ISP203A, ISP203B, ISP205, ISP207, ISP209, ISP213H, ISP215, ISP217, ISP220, ISP221, TRANSFER ISP, ISP ALTERNATIVE TRACK, ANY 3 CREDIT ISP COURSE

Requirement 9: University Laboratory Experience
University Laboratory Experience: The required number of credits from 1 of the following sets of courses
Univ Lab: 2 credits
At least 2 credits from ISB201L, ISB208L, ISP203L, ISP205L, ISP207L, ISP209L, ISP217L, ANY 2 CREDIT ISB/ISP LAB, LAB EXPERIENCE ALTERNATIVE TRACK, TRANSFER LAB
Alternative: 2 credits
At least 1 credit from ISB201L, ISB208L, ISP203L, ISP205L, ISP207L, ISP209L, ISP217L, ANY 2 CREDIT ISB/ISP LAB, LAB EXPERIENCE ALTERNATIVE TRACK, TRANSFER LAB
At least 1 credit from an Alternative Track Lab credit

Requirement 10: University Diversity Distribution
University Diversity Distribution: A total 2 courses
At least 1 course from NationalIAH or ISS courses emphasizing national diversity or both national diversity and international and multicultural diversity
At least 1 course from InternationalIAH or ISS courses emphasizing international and multicultural diversity or both national diversity and international and multicultural diversity
Conditions:
University Diversity Distribution: No more than 1 course from IAH or ISS emphasizing both national diversity and international and multicultural diversity in Requirement(s) 10

Requirement 11: Major - Advertising - Junior Entrance
Major - Advertising - Junior Entrance: 2 courses from ADV205, PSY101
Conditions:
Major - Advertising - Junior Entrance: A minimum GPA of 2.0000 using ADV205, PSY101 in Requirement(s) 11

Requirement 12: Major - Advertising - Core
Major - Advertising - Core: 6 courses from ADV330, ADV342, ADV350, ADV475, ADV486, CAS110

Requirement 13: Major - Advertising - Concentration
Major - Advertising - Concentration: The required number of credits from 1 of the following sets of courses
Creative: 23 credits
At least 8 credits from CAS111, CAS112, CAS203, CAS204, CAS205, CAS206
At least 15 credits from ADV324, ADV326, ADV354, ADV428, ADV450
Management and Media: 24 credits
At least 15 credits from ADV325, ADV334, ADV352, ADV360, ADV386, ADV420, ADV425, ADV430, ADV436, ADV456, ADV481, ADV492, ADV490, ADV493, ADV260, ADV413, ADV431, ADV432, ADV433, ADV494, MGT325
At least 3 credits from ACC201, ACC230
At least 3 credits from ADV375
At least 3 credits from EC201, EC202
Conditions:
Major - Advertising - Concentration: No more than 3 credits from ADV490, ADV493, ADV494 in Requirement(s) 13

Requirement 14: Major - Advertising - Non-departmental
Major - Advertising - Non-departmental: A total 2 courses
At least 1 course from ADV225, ADV322
At least 1 course from MKT327

Requirement 15: College Distribution - Credits Outside of CCAS
College Distribution - Credits Outside of CCAS: 60 credits from courses given outside the College of Communication Arts & Sciences.

Requirement 16: College Distribution Requirement at 300/400 Level
College Distribution Requirement at 300/400 Level: 40 credits from courses numbered at the 300 and 400 levels. See academic advisor.

Requirement 17: Electives
Electives: 0 credits from Electives at Michigan State University and transfer coursework. This number can change based on the credits of the coursework taken to fulfill University, College, and Major requirements. Please contact your academic advisor with any questions.
Conditions:
Major - Advertising: No more than 24 credits from Maximum 100-200 level Courses in Requirement(s) 17
Major - Advertising: A student can earn no more than 24 total credits at the 100-200 level between Major Requirements 15, 16 and 17 and Elective Requirement. (Applies to Requirement(s) 17)

Requirement 18: University Residency
University Residency: 30 credits from MSU coursework, 27 credits from MSU courses taken after reaching junior standing, 20 credits from courses offered by MSU while admitted to major & 20 of the last 30 credits must be MSU courses. Please see academic advisor.