Academic Programs Catalog

The Eli Broad College of Business and The Eli Broad Graduate School of Management

Department of Marketing

Linked Bachelor's-Master's Degree in Marketing Research

Bachelor of Arts Degree in Marketing
Master of Science Degree in Marketing Research

The department welcomes applications from Michigan State University Marketing undergraduate students in their junior and senior year.  Admission applications must be made during the prior spring semester for an anticipated spring graduation or the prior fall semester for an anticipated fall graduation to allow admission before the final semester as a Marketing undergraduate.  Admission to the program requires a minimum undergraduate grade-point average of 3.5, completion of the required prerequisites for the master’s program and an approved program of study for the Master of Science degree in Marketing Research at the time of admission. Admission to the Linked Bachelor’s-Master’s program allows the application of up to 9 credits toward the master’s program for qualifying 400-level and above course work taken at the undergraduate level at Michigan State University or an external accredited institution. The number of approved credits, not to exceed 9, are applied toward the credit requirement of the master’s degree. Credits applied to the Linked Bachelor’s-Master’s program are not eligible to be applied to any other graduate degree program.