Academic Programs Catalog

College of Communication Arts and Sciences

Strategic Communication - Master of Arts

The Master of Arts degree in Strategic Communication is designed for working professionals seeking to enhance their knowledge and skills in the creation and management of digital communication including organizational messaging, news and information, fundamental communication processes, and new technologies. The program is available only online.

In addition to meeting the requirements of the university and of the College of Communication Arts and Sciences, students must meet the requirements specified below.

Admission

Applications for admission to the program are reviewed by faculty who look for indications of a high probability of success. Such indications include a high level of academic performance, experience with educational technology, and consistency of professional goals with the objectives of the program.

To be considered for admission to the program, an applicant must:

  1. have earned a bachelor’s degree from a recognized, accredited educational institution.
  2. submit both departmental and university application forms.
  3. present evidence of competency in English through TOEFL, IELTS, or MELAB scores if English is not the first language.
  4. submit three of letters of recommendation.
  5. submit official transcripts from all colleges and universities attended.
  6. submit a resume.
Requirements for the Master of Arts Degree in Strategic Communication

The program is available only under Plan B (without thesis), and a total of 30 credits are required for the degree. The student must meet the requirements specified below.
1. All of the following core courses (12 credits):
CAS 827 Digital Media Strategies 3
CAS 829 Evaluation Techniques for Working Professionals 3
CAS 838 Organizational Communication for Leaders and Entrepreneurs 3
CAS 842 Professional Communication Ethics 3
2. All of the following courses (15 credits):
CAS 828 Persuasion Techniques for Working Professionals 3
CAS 831 Digital Content Creation, Curation and Promotion 3
CAS 832 Strategic Message Development 3
CAS 833 Crisis Communication 3
CAS 835 Branding and Image Communication 3
3. The following capstone experience (3 credits):
CAS 844 Capstone/Practicum 3
4. Completion of a final examination or evaluation.