Semester:
Fall of every year
Credits:
Total Credits: 3 Lecture/Recitation/Discussion Hours: 3
Prerequisite:
MKT 319 or MKT 806
Recommended Background:
MBA 804
Restrictions:
Open to seniors or graduate students in the Eli Broad College of Business and The Eli Broad Graduate School of Management or approval of department.
Description:
Advanced quantitative methods for marketing research for market segmentation and consumer choice using multivariate statistics, including perceptual mapping, multiple regression, cluster analysis, multidimensional scaling, discriminant analysis, conjoint analysis, and factor analysis.
Semester:
Fall of every year, Spring of every year
Credits:
Variable from 1 to 3
Recommended Background:
Previous coursework in marketing and marketing research.
Restrictions:
Open to students in the Master of Business Administration in Business Administration or in the Marketing Research major or approval of department.
Description:
Advanced quantitative methods for marketing research. Focuses on marketing research for understanding and predicting sales and related marketing variables. Includes multiple regression, logistic regression, time series, and neural network modeling. Emphasis on applications of these techniques using statistical analysis software.
Credits:
Variable from 1 to 3
Recommended Background:
Previous coursework in marketing and marketing research.
Restrictions:
Open to master's students in the Master of Business Administration in Business Administration or in the Marketing Research and Analytics major or approval of department.
Description:
Advanced quantitative methods for marketing research. Focuses on marketing research for understanding and predicting sales and related marketing variables. Includes multiple regression, logistic regression, time series, and neural network modeling. Emphasis on applications of these techniques using statistical analysis software.