Course Descriptions

The Course Descriptions catalog describes all undergraduate and graduate courses offered by Michigan State University. The searches below only return course versions Fall 2000 and forward. Please refer to the Archived Course Descriptions for versions prior to Fall 2000.

Course Numbers Policy
Definitions of Course Characteristics (pdf)
Course Descriptions Frequently Asked Questions

Course Descriptions: Search Results

MBA 820  Managing the Firm's Value Chain

Description:
Integration of product innovations, marketing strategies, supply chain strategies, and regulatory environment. Global marketing strategies and consumer behaviors. Coordination of purchasing, manufacturing, operations, and logistics to enhance competitiveness.
Effective Dates:
FS97 - US00


MBA 820  Marketing Management

Description:
Concepts, methods, and applications of decision modeling to address marketing issues such as market segmentation and positioning, new product development, and advertising response and budgeting. Advanced techniques to model marketing decision problems facing marketing managers to ensure optimum outcomes for the firm and its managers.
Effective Dates:
FS00 - US03


MBA 820  Marketing Management

Semester:
Fall of every year
Credits:
Total Credits: 3   Lecture/Recitation/Discussion Hours: 3
Restrictions:
Open only to MBA students.
Description:
Leadership principles. Decision-making. Fundamental marketing concepts such as segmentation, target marketing, positioning, growth strategies, revenue management, product management, and communication strategies. Problem-solving and marketing planning.
Effective Dates:
FS03 - US13


MBA 820  Marketing Management

Semester:
Fall of every year
Credits:
Variable from 1 to 3
Restrictions:
Open to MBA students.
Description:
Leadership principles in marketing strategy development. Fundamental marketing concepts such as strategic marketing analysis, market segmentation, targeting, and competitive positioning. Problem-solving and market planning. Application of concepts to case analysis.
Effective Dates:
FS13 - SS22


MBA 820  Marketing Management

Semester:
Fall of every year
Credits:
Variable from 1 to 3
Restrictions:
Open to MBA students.
Description:
Leadership principles in marketing strategy development. Fundamental marketing concepts such as strategic marketing analysis, market segmentation, targeting, and competitive positioning. Problem-solving and market planning. Application of concepts to case analysis.
Effective Dates:
US22 - Open