Course Descriptions

The Course Descriptions catalog describes all undergraduate and graduate courses offered by Michigan State University. The searches below only return course versions Fall 2000 and forward. Please refer to the Archived Course Descriptions for versions prior to Fall 2000.

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MKT 887  Customer Experience Strategy

Semester:
Fall of every year, Spring of every year, Summer of every year
Credits:
Total Credits: 2   Lecture/Recitation/Discussion Hours: 2
Prerequisite:
MKT 886
Restrictions:
Approval of department.
Description:
Focus on key business outcomes and metrics. Development and alignment of customer experience strategies.
Effective Dates:
US22 - Open