Course Descriptions

The Course Descriptions catalog describes all undergraduate and graduate courses offered by Michigan State University. The searches below only return course versions Fall 2000 and forward. Please refer to the Archived Course Descriptions for versions prior to Fall 2000.

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Course Descriptions: Search Results

MKT 880  Consumer Decision Making and Behavior

Semester:
Fall of every year, Spring of every year, Summer of every year
Credits:
Variable from 1 to 4
Reenrollment Information:
A student may earn a maximum of 4 credits in all enrollments for this course.
Restrictions:
Approval of department.
Description:
Concepts, theories, and principles from the various behavioral sciences to understand factors influencing the acquisition, consumption, and evaluation of customer experiences and relationships with experience providing organizations.
Effective Dates:
SS24 - Open