Course Descriptions

The Course Descriptions catalog describes all undergraduate and graduate courses offered by Michigan State University. The searches below only return course versions Fall 2000 and forward. Please refer to the Archived Course Descriptions for versions prior to Fall 2000.

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Course Descriptions: Search Results

MKT 878  The Customer-Centric Organization

Semester:
Fall of every year, Spring of every year, Summer of every year
Credits:
Total Credits: 2   Lecture/Recitation/Discussion Hours: 2
Restrictions:
Approval of department.
Description:
Characteristics of and steps necessary in becoming a customer-centric organization, and the roles that vision, mission, values, leadership alignment, and effective customer experience governance play in that process.
Effective Dates:
US22 - Open