Fall of every year, Spring of every year, Summer of every year
Variable from 1 to 3
A student may earn a maximum of 3 credits in all enrollments for this course.
Open to master's students in the Marketing Research major or approval of department.
International research from various elements of the marketing research process. Globalization, the research planning process (business problem and research objectives identification), research design. International qualitative/quantitative approaches, analysis, reporting/storytelling, and assessment of various global regions.