Course Descriptions

The Course Descriptions catalog describes all undergraduate and graduate courses offered by Michigan State University. The searches below only return course versions Fall 2000 and forward. Please refer to the Archived Course Descriptions for versions prior to Fall 2000.

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MKT 843  International Marketing Research

Semester:
Fall of every year, Spring of every year, Summer of every year
Credits:
Variable from 1 to 3
Reenrollment Information:
A student may earn a maximum of 3 credits in all enrollments for this course.
Restrictions:
Open to master's students in the Marketing Research major or approval of department.
Description:
International research from various elements of the marketing research process. Globalization, the research planning process (business problem and research objectives identification), research design. International qualitative/quantitative approaches, analysis, reporting/storytelling, and assessment of various global regions.
Effective Dates:
FALL 2017 - Open