Fall of every year, Spring of every year
Total Credits: 3 Lecture/Recitation/Discussion Hours: 3
(MKT 300 or MKT 327) and (MKT 310 or EC 340)
Open to juniors or seniors in the Eli Broad College of Business and The Eli Broad Graduate School of Management.
Marketing decisions, strategies, and operations of the firm involved in international business. Researching global market opportunities and formulating market entry strategies. Developing and implementing the international marketing program.