Fall of every year, Spring of every year
Total Credits: 3 Lecture/Recitation/Discussion Hours: 3
(MKT 300 or MKT 327) and (MKT 313 or concurrently)
Open to juniors or seniors in the Eli Broad College of Business and The Eli Broad Graduate School of Management or in the Applied Engineering Sciences Major and open to juniors or seniors in the Sales Leadership Minor or approval of department.
Planning, implementing, and controlling the firm's personal selling function. Analysis of sales territories. Management of recruitment, selection, training, and motivation of sales personnel. Evaluation of sales performance. Diversity and ethical issues.