Course Descriptions

The Course Descriptions catalog describes all undergraduate and graduate courses offered by Michigan State University. The searches below only return course versions Fall 2000 and forward. Please refer to the Archived Course Descriptions for versions prior to Fall 2000.

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MKT 355  Entrepreneurship: Strategic Marketing Planning and Launch

Semester:
Fall of every year, Spring of every year
Credits:
Total Credits: 3
Prerequisite:
MKT 300
Restrictions:
Open to undergraduate students in the Eli Broad College of Business and The Eli Broad Graduate School of Management or approval of department.
Not open to students with credit in:
MGT 352
Description:
Process of planning, starting, and positioning new businesses which link directly to customer requirements. Understanding unmet market opportunity due to competitive gaps or customer needs (realized or not) for both consumer and industrial products and services.
Semester Alias:
MSC 355
Effective Dates:
FALL 2013 - SUMMER 2015