Fall of every year, Spring of every year, Summer of every year
Total Credits: 3 Lecture/Recitation/Discussion Hours: 3
Open to juniors or seniors and not open to students in the Accounting major or in the Business - Admitted major or in the Business-Preference major or in the Finance Major or in the Human Resource Management Major or in the Management Major or in the Supply Chain Management Major or in the Marketing Major.
Not open to students with credit in:
MKT 300 or HB 375
Buyer behavior, segmentation, positioning, demand analysis, information, pricing, promotion, channels, product policies, and ethics in consumer, reseller, industrial, and service markets.