Description:
Demographic and purchase trends of perishable horticultural commodities, including landscape and floral crops, and fruits and vegetables. Market segmentation and product targeting, distribution, branding and packaging, and advertising and promotion. Services as a critical component of strategic business planning.
Semester:
Fall of every year
Credits:
Total Credits: 3 Lecture/Recitation/Discussion Hours: 2 Lab Hours: 2
Recommended Background:
(HRT 203 and HRT 204) and (EC 201 and EC 202) and ((HRT 210 or concurrently) or (HRT 322 or concurrently) or (HRT 323 or concurrently) or (HRT 331 or concurrently) or (HRT 341 or concurrently))
Description:
Demographic and purchase trends of perishable horticultural commodities including landscape and floral crops, and fruits and vegetables. Market segmentation and product targeting, distribution, branding and packaging, and advertising and promotion. Services as a critical component of strategic business planning.
Semester:
Fall of every year
Credits:
Total Credits: 3 Lecture/Recitation/Discussion Hours: 2 Lab Hours: 2
Recommended Background:
EC 201 or EC 202
Restrictions:
Open to juniors or seniors or graduate students in the College of Agriculture and Natural Resources.
Description:
Demographic and purchase trends of perishable horticultural commodities including landscape and floral crops, and fruits and vegetables. Market segmentation and product targeting, distribution, branding and packaging, and advertising and promotion. Services as a critical component of strategic business planning.