Undergraduate Minor - Minor in Advertising Analytics

Program:
Minor in Advertising Analytics
Program Code:
6339 Advertising Analytics
Program Level:
Undergraduate
Award Type:
Minor Undergraduate
Start Term:
US17
College:
College of Communication Arts and Sciences
Relevant Excerpt(s) from Academic Programs:


Excerpt from the official Academic Programs Catalog:

Listed below are the approved requirements for the program from the official Academic Programs Catalog.
Students must consult their advisors to learn which specific requirements apply to their degree programs.
Following this section are the requirements as represented in Degree Navigator, MSU's online advising tool. The Degree Navigator section is only available for programs using Degree Navigator for degree certification.

College of Communication Arts and Sciences

Department of Advertising and Public Relations

Undergraduate Program
Minor in Advertising Analytics

The Minor in Advertising Analytics, which is administered by the Department of Advertising and Public Relations, is designed to enable students who are true problem-solvers to exercise their intellectual curiosity to find insights and answers in databases and real-time streaming data. In today’s industry, those who not only understand, but also can strategically activate data, will have opportunities to advance more quickly as an advertising account executive, media planner, media sales representative, and more, moving into specialized roles as programmatic advertising specialists or digital advertising analysts.

The minor is available to students who are enrolled in the Advertising Management major at Michigan State University. Limited enrollment may be made available to other majors upon request. With the approval of the department and college that administer the student’s degree program, the courses that are used to satisfy the minor may also be used to satisfy the requirements for the bachelor’s degree.

To be considered for admission, a student must have been formally admitted to the Advertising Management major. Admission to the minor is competitive. Students must be enrolled in or have completed Advertising 350 (Advertising Media Planning and Strategy) and have demonstrated mastery of course content by providing their midterm or final grade in the course. Other admission criteria include overall grade-point average, work experience, and a statement of interest. Each student’s application package will be rank ordered. Students may be admitted provisionally contingent on their performance in Advertising 350.

Students who plan to apply to the program should complete an application after the midterm in Advertising 350 and submit it to the Advertising Analytics coordinator in the Department of Advertising and Public Relations.

Requirements for the Minor in Advertising Analytics

Complete 18 credits from the following:
1. All of the following courses (12 credits):
ADV 442 Digital Analytics 3
ADV 445 Programmatic Media and Buying 3
ADV 456 Interactive Advertising Management Strategy 3
MI 250 Introduction to Applied Programming 3
2. Complete 6 credits from the following courses:
ADV 420 New Media Driver’s License 3
ADV 431 Monitoring and Measuring Social Media of Brands 3
ADV 432 Digital Media Planning and Buying 3
ADV 433 Internet Video Promotion Strategy 3
MI 220 Methods for Understanding Users 3
MI 320 Reasoning with Data 3


 
Degree Requirements from Degree Navigator.

NOTE: Degree Navigator is an advising tool only and should not be viewed as a contract with the student. Any questions about the requirements should be directed to an academic advisor.


Advertising Analytics, MNUN (6339)

Required Credits: 18    Program Version: US17

Requirement 1: Minor - Advertising Analytics - Digital Analytics
Minor - Advertising Analytics - Digital Analytics: 1 course from ADV442

Requirement 2: Minor - Advertising Analytics - Programmatic Media Buying
Minor - Advertising Analytics - Programmatic Media Buying: 1 course from ADV445

Requirement 3: Minor - Advertising Analytics - Interactive Advertising Management Strategy
Minor - Advertising Analytics - Interactive Advertising Management Strategy: 1 course from ADV456

Requirement 4: Minor - Advertising Analytics - Introduction to Applied Programming
Minor - Advertising Analytics - Introduction to Applied Programming: 1 course from MI250

Requirement 5: Minor - Advertising Analytics - Required Elective
Minor - Advertising Analytics - Required Elective: 2 courses from ADV420, ADV431, ADV432, ADV433, MI220, MI320

Requirement 6
18 credits required to complete this degreeThe specified coursework in this program may not equal this total. The difference must be made up of open options which must be acceptable within the limits of this program. In cases of doubt, please consult an academic advisor.