Media amplify our potential to change the world, extending our influence through time and space. Communication tools offer ever-expanding capabilities to create and deliver compelling experiences to engage individuals, communities, and societies. Media industries continue their explosive growth and evolution as emergent communication technologies permeate every part of modern life. Both economically and in terms of social influence, the media industries are among the largest and strongest industries in the world.

The Bachelor of Arts degree in Media Arts and Technology in the Department of Telecommunication, Information Studies and Media prepares students for jobs in traditional media (television, radio, and cinema) and in newer media (games, web and interactive media). This major prepares students to understand the blending, convergence and hybridization of technologies and disciplines and their release of new and modified media forms and potential. Practitioners must consistently research and revise their practices to adapt and benefit from change in the media landscape.

The Media Arts and Technology degree program uniquely prepares students to design high impact media products by focusing on: (1) understanding and harnessing the power of media through interdisciplinary, qualitative, and quantitative methodological approaches and theoretical perspectives; (2) using the design process to inform the creative production and fuel innovation using current and emerging media technologies; (3) using media to address pressing social issues and other meaningful themes; (4) becoming fluent with the tools, practice, and technique used in the creation of current and emerging mediated experiences; and (5) interpreting and critiquing of media in the context of audiences, users, historical precedents, socio-cultural patterns of use, and ethical implications of technologies.
In addition to the core program, students in the media arts and technology major must complete one of the following concentrations:

TV, Cinema, and Radio Concentration

This concentration focuses on the knowledge, skills, and attitudes necessary to succeed within the TV, Cinema, and Radio industries. Students learn preproduction, production, and post-production techniques and design principles involved in audio and video projects. Students also gain experience in producing, directing, and managing media projects for broadcast and non-broadcast distribution. The concentration will be noted on the student's transcript.

Games, Web, and Interactive Media Concentration

This concentration focuses on the knowledge, skills, and attitudes necessary to succeed within the interactive media industries. Students learn pre-production, production, and post-production techniques and design principles involved in interactive media projects, including games, Web, and emergent forms of interactive media. Students also gain experience in various aspects of managing interactive media projects. The concentration will be noted on the student's transcript.

Requirements for the Bachelor of Arts Degree in Media Arts and Technology

1. The University requirements for bachelor’s degrees as described in the Undergraduate Education section of the catalog; 120 credits, including general elective credits, are required for the Bachelor of Arts degree in Media Arts and Technology.
   
   The University’s Tier II writing requirement for the Media Arts and Technology major is met by completing any one of the following courses: Telecommunication 442, 443, 445, 446, 447, 449, 450, or 455. Those courses are referenced in item 3. below.
2. The requirements of the College of Communication Arts and Sciences for the Bachelor of Arts degree.
3. The following requirements for the major:

   a.	All of the following courses (12 credits):
   	TC	100	The Information Society				3
   	TC	110	Understanding Media				3
   	TC	242	The Digital Image				3
   	TC	243	Story, Sound and Motion				3
   b.	One of the following concentrations (13 to 15 credits):
   	TV, Cinema, and Radio
   	1.	The following course (3 credits):
   		TC	340	Introduction to Video and Audio			3
   	2.	Three of the following courses. One of the three must be selected from Telecommunication 442, 443, or 447. (10 to 12 credits):
   		TC	247	Three-Dimensional Design of the Virtual Form			3
   		TC	341	Film Style Production for Cinema and Television			4
   		TC	342	Multi Camera Production for Television			4
   		TC	343	Basic Audio Production			4
   		TC	347	Three-Dimensional Computer Animation			4
   		TC	351	Producing for Cinema and Television			3
   		TC	437	Video Compositing and Special Effects			4
   		TC	442	Design of Cinema and Television Projects (W)			4
   		TC	443	Audio Industry Design and Management (W)			4
   		TC	447	Advanced Three-Dimensional Animation Workshop (W)			4
   	Games, Web, and Interactive Media
   	1.	The following course (3 credits):
   		TC	331	Introduction to Interactive MediaDesign			3
   	2.	Three of the following courses. One of the three must be selected from Telecommunication 445, 446, 447, 449, 450, or 455. (11 or 12 credits):
   		TC	247	Three-Dimensional Design of the Virtual Form			3
   		TC	346	Web-based Interactive Media			4
   		TC	347	Three-Dimensional Computer Animation			4
   		TC	349	Client Side Web Development			4
   		TC	437	Video Compositing and Special Effects			4
   		TC	445	Digital Game Design (W)			4
   		TC	446	Advanced Interactive Media Workshop (W)			4
   		TC	447	Advanced Three-Dimensional Animation Workshop (W)			4
   		TC	449	Server-Side Web Development (W)			4
   		TC	450	Human Computer Interaction and User Experience Design (W)			4
   		TC	455	3D Game and Simulation Design (W)			4
   c.	Telecommunication electives: additional credits in telecommunication courses as needed to meet the requirement of at least 30, but not more than 52, credits in courses in the major. Not more than 12 credits in Telecommunication independent study and internship courses combined, and not more than 7 credits in either telecommunication independent study or internship courses, may be counted toward the requirements for the Media Arts and Technology major.
   d.	The following courses outside the Department of Telecommunication, Information Studies and Media (18 to 30):
   	1.	One of the following courses ( 0 to 4 credits):
   		CSE	101	Computing Concepts and Competencies			3
   		CSE	131	Technical Computing and Problem Solving			3
   		CSE	231	Introduction to Programming I			4
   		Students who pass a waiver examination for Computer Science and Engineering 101 will not be required to complete Computer Science and Engineering 101 or 131 or 231.
   	2.	One of the following courses (3 or 4 credits):
   		PHL	130	Logic and Reasoning			3
   		PSY	101	Introductory Psychology			4
   		SOC	100	Introduction to Sociology			4
   	3.	One of the following courses (3 or 4 credits):
   		ADV	205	Principles of Advertising			4
   		ADV	260	Principles of Public Relations			3
   		COM	100	Human Communication			3
   		COM	225	An Introduction to Interpersonal Communication			3
   		COM	275	Effects of Mass Communication			3
   		JRN	108	Introduction to Mass Media			3
   		RET	261	Introduction to Retailing			3
   	4.	A cognate selected from one of the following: the arts, biological and physical sciences, social sciences, business, or an approved university specialization.  A list of appropriate cognates is available from the advising office. If business is selected, students must select from the following courses: Economics 201 and 202, Accounting 230, General Business and Business Law 323, Finance 320, Management 325, and Marketing and Supply Chain Management 313 and 327. A list of appropriate departments and courses is available from the advising office.
   		Each cognate must:
   		a.	be a minimum of 18 credits
   		b.	include three courses at the 300-400 level
   		c.	be approved upon admission to the major or attainment of junior standing, whichever is earlier.
   Only credits in courses graded on the numerical or Pass–No Grade system may be counted toward the requirements for the Media and Communication Technology major. Media and Communication Technology major students may not enroll in courses required for the major, including courses in other departments, on a Credit–No Credit basis.
   	Students should meet with their academic advisors concerning the minimum and maximum numbers of elective credits available to them at various stages in their programs.